So with the holiday shopping season pretty much here, it is evident that your business is bound to experience a spike. Especially if you’re in the retail business, you’ll need to be properly equipped to handle the increased traffic of customers walking…no, rushing through your doors! In addition to extending your hours and taking on new staff as potential measures to take, you’ll need to ensure yourself of something else as well.
The holiday shopping rush is probably the best example of a situation where accepting credit and debit cards as methods of payment is vital to a business. With people going out with the intention of spending more money than they would at any other time of the year, it is imperative that your business provides shoppers the options they need to pay for their items.
On ScamBook.com, Sean O’Connor writes that “scammers love to exploit consumer holidays” and offers up the benefit of paying for purchases with credit cards as a way to avoid them. You too, have the ability to avoid being scammed when you accept credit cards. No more worrying about whether or not you’re accepting counterfeit cash. Make your lives and the lives of your customers easier these holidays by accepting plastic.
O’Connor goes on to explain just why using credit cards to pay for holiday shopping is so beneficial to shoppers. Keeping the following points in mind, you may also want to consider upgrading your POS terminal. At Canadian POS Corporation, we offer top-quality equipment at the most affordable rates in our industry. You may contact us at 1-877-748-2884 when you’re ready to upgrade.
Safer Online Shopping. As we explained in our last blog, a large number of Canadian shoppers will be hitting the internet to do their holiday shopping. And that means that any merchant that they purchase from must accept credit cards in order for a transaction to be processed. Don’t be left in the dark by not having your business accept credit. O’Connor notes that online shopping is actually safer for shoppers because of this.
“Credit cards offer excellent fraud protection,” he writes, “Banks and card issuers actively search of fraudulent behavior on consumer accounts, which means if someone steals your physical card or credit card number, your liability is limited. This is especially beneficial when you use your credit card to shop online. The internet is full of shady vendors and using a credit card will protect you against online fraud.”
Extended Warranty. As mentioned, the holiday shopping season brings out the wallets in most people. In other words, not only are people willing to spend more, but they are willing to purchase big ticket items as well. O’Connor points out that items such as computers or big screen televisions come with 90 day warranties. However, when a person pays with a credit card, that all changes.
“Fortunately, most credit cards offer some type of extended warranty on electronics and other big ticket items,” writes O’Connor, “This means if you bought someone a new computer and it doesn’t work after the warranty has expired, your card provider will likely cover most of the repairs, if not all of them.” In our next blog, we’ll review a few more benefits of offering your customers the option to pay with credit these holidays.