There is a huge difference between the storefront signs that depict the logos of Visa, MasterCard and Interac and the ones that read “cash only”. Not only is there the obvious difference: the declaration about whether or not you accept credit cards and debit cards as methods of payment – but there is also a statement being made about the type of business you run. And, to most consumers, it’s the difference between legitimate/trustworthy and outdated/small time.
Which of the two impressions do you wish to give your customer base? If you’re looking to impress consumers, hoping to draw them into your store, the “cash only” sign is simply not going to cut it. Canadian shoppers prefer paying with credit cards and debit cards. By clearly showcasing your acceptance of such payment methods, you not only put your store in a position to make more sales, but you automatically provide it with a more professional image.
By today’s standards, “cash only” stores are out of touch, not up with the times, outdated, too old school for their own good – take your pick! With so many consumers not even carrying cash on them anymore, a business that refuses to accept credit cards and debit cards is simply asking for customers to look the other way. Credit card and debit card acceptance, on the other hand, highlights your willingness to keep up with modern day needs.
On Chron.com, Alexis Writing lists legitimacy as a top benefit of credit card acceptance. “Allowing credit card transactions will help establish your status in the industry,” she writes, “By providing clients with more options, they will be more pleased and satisfied with your business, making you satisfied as well.”
“This will help your business grow more quickly, attaining a stronger placement in the market,” Writing continues, “It will also contribute to a positive image on the business as well as your clients. Accepting credit cards will also give your business a level of legitimacy and can help instil rapport and trust with your customers.”
On SmallBizTrends.com, Anita Campbell writes that cash isn\’t always king and that “cash only” stores who change their ways and adopt credit card acceptance get instant “facelifts”. “Accepting credit cards gives your business a better image with greater credibility,” she insists, “In the eyes of the customer, it means your business is established and trustworthy.”
Why is establishing trustworthiness so important for your business? It should go without saying that, in today’s world, word travels fast. Especially with the popularity of social media, it’s important to be mindful that when people have opinions, they have avenues of quickly sharing them with a worldwide audience.
For your credibility to rise, it’s important to offer customers what they’re looking for in today’s modern world. Payment options are integral to a modern-day business’ success. Keep in mind that good news spreads fast also. The happier you make your customers, the more often they’ll be willing to share their positive thoughts about your brand with others – online and offline.
For more information about how you can begin to accept credit cards and debit cards with our top-of-the-line Countertop and Wireless POS terminals, please don’t hesitate to call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.