All week long, we have been blogging about the holiday shopping season. And why wouldn’t we? It’s a theme you can expect over the course of the next several weeks leading up to the holidays. It goes without saying that we have entered into the busiest shopping season of the entire year. With Black Friday and Cyber Monday coming up at the end of the month, sales numbers are bound to be higher than ever!
One thing is for sure. If your company does not yet accept credit cards, it will lose out on those high sales numbers. Obviously, you need to accept credit cards in order to process any sales online. But even in your brick and mortar store, it’s important to be plastic-friendly in order to maximize the number of customers you attract to your place of business.
Credit cards allow shoppers to spend more.
If you limit your sales to cash-only transactions, the customers you do get will only be able to spend so much. If they don’t have enough cash on them, you will not be able to process as many sales as you’d like. Credit card acceptance, however, ensures that your customers have more freedom to spend. This is especially important for big ticket items.
As you know, people are planning to spend more during the holiday rush than at any other point in the year. Limiting them to spend only what they have in cash is simply bad for business. In addition, credit card purchases offer shoppers more protection on the items they buy.
“Few things are as disappointing as finding out that an expensive purchase no longer works shortly after its manufacturer’s warranty expires,” says Jason Steele on Credit.com, “Thankfully, many credit cards feature an extended warranty policy that adds an additional year to manufacturer’s policies.”
Credit card purchases help consumers earn rewards.
Let it not be lost on you that, when your customers use credit cards to pay for their purchases, they get a lot more than just the purchases themselves. Numerous credit cards give their users the ability to collect points that will earn them valuable rewards. By accepting credit cards in your store, you allow your customers to take advantage of their rewards programs. This adds great value to being one of your customers.
“One of the things that you will never get from your debit card or your checkbook are rewards for spending, yet many rewards credit cards offer valuable points, miles or cash back,” Steele reminds consumers, “Those who avoid interest by paying their balances in full should always expect some rewards for their spending.”
Credit card acceptance has never been so easy!
The Canadian POS team is very proud to offer the Poynt Smart Terminal to Canadian merchants. This innovative two-screen wireless solution has revolutionized the ways in which credit cards are accepted. It accepts all of today’s and tomorrow’s payment types and can easily email receipts, refund transactions and settle with the tap of a button!
For more information, please don’t hesitate to call Canadian POS at 1-877-748-2884 or email us at info@localhost.