Christmas shopping season is here! And for business owners, it’s the time of year when accepting Visa, MasterCard and Interac is most important. That’s because there will be more customers looking to spend their money now than at any other point of the year. This is especially true when it comes to big ticket items that most people would not pay for with cash.
After all, if someone shows up to your store with a briefcase full of cash, you have some cause for concern! Accepting credit and debit cards makes life a whole lot easier for both the shopper and your business. This is especially true for the acceptance of credit cards as they provide customers with many added benefits. Keep in mind that when you accept credit, you’re doing a whole lot more than making a sale.
Having a POS terminal that allows for credit card transactions provides your customers with increased value for their purchases. According to a blogger known simply as Janet on CanadianFinanceBlog.com, there are several reasons why shoppers prefer credit cards over cash while doing their Christmas shopping. Look at the many reasons your credit cards acceptance will provide more these holidays.
Rewards. “One of the best reasons to use a credit card during the holidays is for the rewards points,” writes Janet. Especially considering that customers will be spending more than they usually do over the next few weeks, credit cards will be providing them with maximum benefits through greater accumulation of rewards points. When you accept these cards, you’re helping your customers get closer to free trips and other gifts!
Purchase Protection. With all of the extra spending your customers will be doing this Christmas, they’ll love the automatic warranties that their credit cards provide them when it comes to certain purchases. Credit card companies often offer protection against fraud as well. By accepting credit cards, you will becgiving your customers the peace of mind in knowing that their purchases are protected.
Fraud Protection. As Janet writes, “It is true that many debit cards offer the same fraud liability protection that credit cards do, as long as you are using your debit card with a Visa or MasterCard logo.” Credit cards, however, provide the added advantage of offering customers the ability to open investigations into fraudulent purchases. That way, they don’t have to make any payments until the matters are resolved.
Christmas shopping can be a harrowing process. For some shoppers, there are many people to buy for. Allowing customers to pay with their credit cards gives them the opportunity to not worry about carrying around large amounts of cash. It helps them to easily pay for their purchases no matter how big or small they may be. And it helps for you to take advantage of all of the extra shopping they’ll be doing!
At Canadian POS Corporation, we offer top-quality POS terminals as well as incomparable customer service. Whether you are looking to upgrade from your current provider or accept credit and debit cards for the first time, we can have you all set up in a matter of days. Simply give us a call at 1-877-748-2884. Let’s make this holiday season your best one yet!