Are you enjoying spring yet? Depending on your neck of the woods, it may not feel like the spring has officially arrived just yet. Nevertheless, warmer days should soon be on their way. For retailers all over Canada, the impending warmer weather signifies the start of a particularly special season: wedding season!
Even though couples can get married at any time of the year, there is a tendency for the number of weddings to increase during the year’s warmest months. June, July and August are the months that are unofficially known as “wedding season” in Canada because they offer the warmest temperatures and therefore the best opportunities for great wedding photos.
For many guests of weddings, however, the question is often “What do we buy the bride and groom as a wedding present?” This can be really hard to answer unless the couple has created a registry at a specific store. However, shopping for the newlyweds can remain difficult once the items on the list are purchased by others and/or they are simply over your budget. What to do?
For everyone who still considers gift cards to be impersonal, lazy ways out, consider this: Wouldn’t you love to be able to choose exactly what you wanted as a wedding present? For many newly married couples who are planning new lives together and with children planned for the future, their goals for furnishing their homes are set. Buying a gift card from the store the couple is registered at is a fantastic idea. Honestly, how could you go wrong?
“The easiest and best wedding gift card to buy is the one listed on the bridal registry,” insists Shelley Hunter on GiftCards.com, “If the newlyweds registered for gifts at a store such as Target, Bed Bath & Beyond, Macy’s or another department store, then simply get a gift card to that store. On every wedding registry I’ve seen, gift cards are listed as an item you can put in your online shopping cart and have delivered to the happy couple, typically free of charge.”
Hunter makes an excellent point. Gift cards are highly sought-after gifts by just about everyone – newly-married couples included! Does your store provide its customers with the convenience of setting up a registry? Does is offer gift cards to its customers? If you’ve answer “no” to either or both of those questions, you’re certainly not doing your business any favours. It’s bound to miss out on the many benefits that come with operating a business during wedding season!
We have a history of proving that when our clients make electronic gift cards available to their customers, they elicit repeat business, attract new customers and boost sales all year long. The booming stored value card business accounts for billions of dollars per year in sales for retailers nationwide. Our electronic gift card program is the perfect solution to lay claim to your stake in a new era of consumer spending!