Do Gift Cards Make Good Wedding Presents?

We are now less than a week away from the start of spring. Here’s hoping the weather catches up with the calendar so that a return to warm and sunny days isn’t too far away. With spring almost here, one thing is for sure, regardless of the weather. Wedding season is about to begin!

It’s no secret that brides and grooms-to-be most often prefer to exchange their vows when the weather is warmer. This forthcoming spring and the subsequent summer will undoubtedly play host to a myriad of weddings all over Canada.

Is your store ready to enjoy the benefits of wedding season?

One surefire way to benefit from all of the weddings that are coming up is to sell gift cards. Don’t assume that gift cards don’t make good wedding gifts. The title of today’s blog is practically a rhetorical question. Believe it or not, gift cards quite often top the wish lists of couples that are soon to be married.

According to Shelley Hunter on GiftCards.com, “the little plastic powerhouse” is a favourite on wedding and bridal registries. “This makes sense, of course, when you consider that although brides and grooms register for a wide variety of merchandise–everything from the traditional toasters and vacuum cleaners to more modern electronics such as charging stations and wireless speakers–all typically end up receiving at least a few gift cards anyway.”

Gift cards signify consideration of the couple.

There’s really no rule to buying gift cards for soon-to-be married couples. That is, of course, except to ensure that the gift card shows you’re considering the couple’s needs and wants. For those who continue to assume that gift cards are thoughtless and impersonal – think again. A gift card from a bride or groom’s favourite store is sure to please.

“If you are going to give the couple a gift card, I would recommend either giving a gift card to one of the stores where they set up a bridal registry or to a favourite restaurant near where they live,” offers Courtney Murray on Quora.com, “Usually you can go to the store or restaurant in person, order the card online or call and have the card sent to you.”

Gift cards are offerings from the heart.

Many wedding-goers usually place cash in beautiful wedding cards stuffed in envelopes. So what could ever be so bad about sticking gift cards in said wedding cards and envelopes? Compared to cash, the gift card is a lot more thoughtful. And that’s what gifts are all about, aren’t they? It’s the thought that counts. Don’t feel you need to overdo it either. Spend what you can and offer your gift card from the heart.

“Let your budget be your guide,” Hunter advises, “Never overspend on a wedding gift no matter how much the person means to you, how much you think others are spending on gifts or how much the bride and groom collectively paid for the wedding. The only dollar value that matters is the one you can afford.”

Take advantage of the upcoming wedding season and be sure to offer gift cards in your store. In case it hasn’t been made clear, yes, gift cards make great wedding presents! For more information about the electronic gift cards available from Canadian POS, please don’t hesitate to call us at 1-877-748-2884 or email us at info@cdnpos.com.