As we continue to contend with the coronavirus pandemic, one thing has been made painfully clear. It’s a really frustrating time. While there is certainly nothing more concerning than the potential of contracting the virus, life, as we know it, has been significantly altered. Gathering together in groups is no longer a safe bet – so traditional birthday parties are things of the past.
In many cases, we’re not going over to visit our friends. If we do, we make them “drive by” visits that incorporate social distancing. Don’t think we’re complaining. The Canadian POS team most certainly agrees with the “safety first” policy most of us have adopted in the wake of COVID-19. However, for store owners all over Canada, selling products that are generally given as gifts is no longer easy.
This is what makes electronic gift cards such important parts of your list of goods. With an e-gift card, a person can simply e-mail a loved one a code for use either online or in-store. That way, no physical presentations of an actual gift card are necessary. Not only do e-gift cards make incredibly convenient gift options, they’re also as safe as can be!
On GiftCards.com, Shelley Hunter explains just how easy it is for people to buy electronic gift cards. She uses Visa’s version of the e-gift card as an example in her 7-step breakdown. Simply select the e-gift card of your choice, select a design, select the amount you wish to place on the card, add the recipient’s name, enter the recipient’s email address, add a personal message and then review your order before sending it.
Hunter explains this as well. The recipient gets an email alerting him/her to the fact an e-gift card has been sent. He/she then claims the card in order to receive its unique code. At that point, the code is ready to be used on any merchant website that allows for “card not present” transactions. An e-gift card that represents your company can be used in much the same way.
How much would that help your business during the pandemic? Today, there is arguably no better way to generate revenue than to allow people to make purchases directly from your website.
At Canadian POS, we have many years of experience proving that electronic gift cards encourage repeat business. They’re also known to attract new customers and boost sales all year long. The booming stored value card accounts for billions of dollars per year in sales for retailers nationwide.
Our Electronic Gift Card Program (EGC) is the perfect solution to lay claim to your stake in a new era of consumer spending. Our EGC solution maximizes stored value card sales with a complete package of marketing features. Ever mindful of your business needs, simple administration and top-notch security are built-in features to make program management simple and cost effective.