There’s no denying it. The holiday shopping season is officially here! And as a business owner, that should be the jolliest thing you hear all day! As you know, you’ll be given the opportunity to welcome more shoppers into your store in the coming weeks than at any other time of year. But it also means that your website is bound to get more traffic than it has since this time last year. Are you selling your products online?
If not, it’s definitely a good time to contact Canadian POS Corporation to discuss our Ecommerce solutions! We provide everything you need to securely accept credit cards online. Our Ecommerce solutions allow you to easily and securely accept and process all credit cards – Visa, MasterCard, Discover Network, American Express – directly from your website through real-time transactions.
And there’s no better time than now to get going on allowing your customers to buy from you online. People simply love being able to shop from the comfort of their own homes. This is especially true during the holiday season when shopping malls are as crowded as ever. And as RealSimple.com reveals, there are various portions of the holiday shopping season that all business owners should be mindful of.
November 1 to November 11. Looks like you just missed the first portion of the holiday shopping season! Not to worry though. The site points out that many retailers use this time on the calendar as an opportunity to rebrand their traditional sales as holiday sales. Not everyone does their holiday shopping this early anyways. So right now is a great time to begin promoting the fact that you’ll have items for sale via your website before Christmas comes.
November 28 to November 30. RealSimple.com notes that Black Friday falls in this section of the holiday shopping season. It’s “traditionally the biggest shopping day of the season for brick-and-mortar stores” as it follows American Thanksgiving. That’s no reason for Canadian retailers to not take advantage of this popular shopping day. Perhaps, you can advertise your specials on your website for customers from south of the border.
December 1. Cyber Monday is essentially the “Black Friday” of the internet. The website notes that “Cyber Monday is hyped for good reason: This is the day to go online to score any type of product from the brands you like. Most merchants—from low-end to upscale—want in on this action, and the deals tend to be broad, as opposed to discounts on specific items.” You’ll definitely want to advertise that you are participating in this popular online event.
December 21 to 24. And then there are your last-minute shoppers. There are tons of them out there! And that’s why promoting your special holiday deals is important right up until the big day. RealSimple.com notes that customers generally wait until these days on the calendar to “scoop up big-ticket items, like televisions, furniture, and fine jewelry.” Consider the premium prices you may want to unveil in the days leading up to Christmas on your website.
Of course, these dates only cover a small portion of the holiday shopping season. Naturally, people will be shopping all over the calendar over the course of the next several weeks. So it’s important to advertise that you have the goods that they’re looking for. Considering the unstoppable popularity of the internet, you’ll want to make sure that your company is able to cash in by allowing shoppers to make purchases through your website.
We look forward to speaking with you about how Canadian POS Corporation’s Ecommerce solutions can help you to have your most profitable holiday season yet. Call us at 1-877-748-2884 today!