Welcome to Cyber Monday! Today’s the day when shoppers from all over Canada are jumping online to search for the best possible deals during their holiday shopping excursions. Cyber Monday is traditionally known as the busiest online shopping day of the year. If you’ve already invested in a sound e-commerce solution, there’s no doubt you’re enjoying especially high sales numbers today!
With that said, it’s important to note that online shopping will remain a very popular activity all throughout the holiday shopping season. That gives you another month to cash in big. However, with Cyber Monday being today, many retailers may be under the impression that their online sales will dip in the days to come. If so, don’t worry – there are many ways to enjoy high online sales numbers post-Cyber Monday.
Extend your Cyber Monday sales into “Cyber Week”.
There’s no law that says you may only offer Cyber Monday discounts on Cyber Monday. Why not adopt the idea of “Cyber Week”? Let your customers know that your discounts will be available all week long to encourage them to visit your site for items they may have missed out on otherwise.
“People always hate missing great Cyber Monday sales,” points out Kristi Hines on Selz.com, “To boost revenue after the Black Friday / Cyber Monday shopping weekend, offer an extended discount. It doesn’t need to be as good as your Black Friday / Cyber Monday deals, but it does need to be better than your general sales. It will make people feel like they can still get something special, and that should help you generate another week’s worth of increased revenue.”
Set up online flash sales.
It’s important to find ways to make your company website a go-to holiday shopping destination all throughout the season. Advertising that you will be hosting flash sales is a great way to accomplish that. Naturally, shoppers will be looking to for more discounts in the weeks to come. Promote the fact that your online store will have flash sales to create senses of urgency in their buying decisions.
According to Nick Winkler on Shopify.com, “a well-executed flash sale that offers merchandise at a steep discount for a brief period of time can grow the top line lightning fast, increase customer lifetime value (CLTV), and earn loyalty you otherwise might not have.”
Put your email list to good use.
There’s arguably no better way to inform your customers of all of your holiday sales, discounts and events than to reach out and tell them directly. It’s important to keep in touch with your customers on a fairly regular basis and not just during the holidays. If you’ve been doing your due diligence and maintaining connections with your supporters throughout the year, your email announcements about your ongoing holiday specials will be well received.
“Crank up your email newsletter,” insists Pawel Grabowski on Selz.com, “Your emails don’t have to be sales related as long as you give a recipient a good enough reason to come back to your site.”
Are you working with a safe and secure e-commerce solution to take advantage of online holiday shopping? Please don’t hesitate to call Canadian POS at 1-877-748-2884 or email us at info@localhost to learn more about how we can set you up!