In our last blog, we detailed some of the most important things that business owners can do to entice visitors to their company websites. In our opinion, the most important aspect of a company website is its ability to sell directly to customers. That way, business owners have the ability to greatly expand their customer bases to include people from all over the world. It also helps to keep their “doors open” 24/7.
Having an online store, however, is just the first step to increasing sales. According to Peter Roesler on Inc.com, it’s important to have a regularly-updated blog that points your website’s visitors in the direct of your online store. “At a minimum, there should be a link from the blog to the specific product mentioned in the post,” he insists. At Canadian POS Corporation, we certainly subscribe to this way of thinking.
Our blog is written with the intention of being as informative as it is interesting. While we enjoy providing industry-relevant information that encourages our visitors to return to our site to expand their knowledge bases, it is not lost on us that our blog helps to direct traffic towards product pages that detail the services we provide. Today’s blog is no different. We’re happy to provide the e-commerce solutions that our clients need.
As we pointed out in our last blog, Canadian POS Corporation’s e-commerce solution enables clients to easily and securely accept and process all credit cards from their websites. This helps them to turn their sites into online stores that serve to greatly improve their bottom lines. Using our blog to communicate this fact has been a great help in spreading the word to our online visitors. You should employ the same practices on your site.
Roesler insists that one of the smartest ways to do this is to incorporate “widgets” in your blog posts. “A better option would be a widget that would let customers add the item to their carts without having to leave the blog,” he describes, “They may find other items to buy if they keep reading articles, so you give them the option to add items, but let them check out whenever they want.”
He goes on to note that the exact same thing can work in reverse. “If an item in the shop has been mentioned in blog posts, it should be easy for consumers to see those article links, open them (in a new tab or window), all without disrupting the shopping experience,” he explains. The bottom line, of course, is to generate as many sales as possible through your website. Without an e-commerce solution, you stand to lose out on a lot of sales.
Consider the fact that not everyone who visits your website will be able to make the trip to your physical store location. For some, the trip may be too far. For others, transportation is an issue. And for others, finding the time is a big problem. Having an online store as part of your website takes care of a lot of customer problems. It also solves many problems for your business. E-commerce allows you to make sales you wouldn’t otherwise be able to make.
Contact Canadian POS Corporation today! Any customer with internet access and a Visa, MasterCard, Discover or American Express card will become your potential customer, no matter where in the world he or she may be. Online shopping only continues to grow in popularity. Isn’t it time you take advantage of that? Give us a call at 1-877-748-2884 or email us at info@localhost.