The FIFA World Cup has officially gotten underway! This tournament is a pretty big deal for sports fans all over the world. Held every four years, the clash of soccer’s greatest teams is one that millions of people get excited for. What has made this year’s World Cup tournament even more exciting for Canadians is the announcement that in 2026, Canada will be hosting the World Cup along with the United States and Mexico!
Saying that this is a big deal is an understatement. Even if you’re not a big soccer fan, it’s hard to deny that the energy in the air isn’t at an all-time high at the moment. At the very least, it should serve as an inspiration for a renewed commitment to making your customers happy. Generating excitement among the members of your customer base is a great way to inspire long-term loyalty.
Start up a customer loyalty program.
If you’re looking to gain long-term loyalty from your customers, there are few ways to do so better than to create a loyalty program. Those who support your business the most frequently deserve to be rewarded. They’ll be quite pleased to know that there are extra perks to giving you repeat business. And, for those who haven’t yet supported your business, your new loyalty program is bound to encourage them to pay you a visit.
“Loyalty programs are great ways to increase sales,” reports R.L. Adams on Entrepreneur.com, “It costs up to three times more money to acquire new customers than it does to sell something to an existing customer. Other resources pin this number anywhere from four to 10 times more. However, any way that you slice it, acquiring new customers is expensive.”
Run demos at trade shows.
With summer set to start next week, there are bound to be a number of events set to take place in your area. It’s wise to get your business involved so that you can generate more opportunities to meet people face to face. Do yourself one better by hosting some engaging presentations at the business events, festivals and trade shows you attend. Especially if they involve audience participation, you’ll be successful at generating excitement about your brand.
“Trade shows can be a great way to grow too,” says Susan Ward on TheBalanceSMB.com, “Because trade shows draw people who are already interested in the type of product or service you offer, they can powerfully improve your bottom line. The trick is to select the trade shows you participate in carefully, seeking the right match for your product or service.”
Utilize innovative technology.
By now, it should go without saying that your customers want payment options. The majority of Canadians much prefer to pay with their credit cards and debit cards than cash. However, it would be wise to impress your customers by using a point-of-sale terminal of the future! We’re talking about the Poynt Smart Terminal. Its unique double touch screens are revolutionizing the way shoppers make payments.
The Poynt Smart Terminal is an incredible wireless solution that lets you accept payments anywhere. For more information about how it can help your business to gain long-term loyalty from customers, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.