In 2019, you’d be hard pressed to find anyone who doesn’t use the internet. So it would be difficult to argue on behalf of anyone who feels the worldwide web isn’t a viable location to both operate and advertise a business.
If your website is enabled with an e-commerce solution, you’re undoubtedly enjoying the benefits that come with the popularity of online shopping. However, it’s important to note that not all online stores are created equal. Naturally, you have a lot of competition out there – no matter what industry you’re in. So what are some of things you can do to get shoppers to choose your online store over others?
Make sure it’s visually appealing.
To be clear, make sure it’s visually superior! It’s integral that your online store has no shortage of professionally-shot product photos. Your store needs to be eye-catching in order to both grab and hold on to the attention of its visitors. Its design must also be incredibly user-friendly. Online shoppers are often quick to leave websites that present too much difficulty in locating items and getting them to checkout.
“The design of an online store is crucial, because if it’s ugly customers will simply click away,” warns Agnieszka Lekszycka on Unamo.com, “You have to be aware that a user ‘s purchase decision is usually made just after 3 seconds on your website – so it is the first impression that counts. If customers do not like it, they won’t buy anything and won’t ever come back.”
Create personal connections with your website’s visitors.
It’s important to not simply offer run-of-the-mill descriptions and photos of your products. Remember, you’re trying to stand out here. Write up blurbs that convey your understanding of the needs and concerns of your target audience. Why not add a little personal touch to your product descriptions by revealing some of the ways your items have helped you?
“It’s one thing to write web copy and product descriptions without the jargon and other gobbledygook; it’s completely something else to write in a way that creates an emotional bridge between your brand and your customers,” writes Catalin Zorzini on BigCommerce.com, “Often, it’s easier to write up text that doesn’t have jargon or technicality. But to write in a way that makes you smile, connect and actually buy? Now, that’s something else.”
Heavily promote it on social media.
It should probably go without saying that social media platforms like Instagram, Facebook, Twitter and LinkedIn is where all of the action is. If you’re not using social media to interact with people each day and present your business as one that is a stand-out entity in its industry, it will be hard to drive up your online sales.
“Social media is one of the channels that enables you free promotion,” Lekszycka reminds us, “The key to success in social media is providing a marvellous content. You have to be interesting and outstanding, so that people will want to follow you. If you manage to do so, you will have a great marketing channel at no financial expense.”
If you’re yet to enjoy the benefits of having an online shop, please don’t hesitate to reach out to Canadian POS. We offer a secure e-commerce solution that enables you to easily and securely accept and process all credit cards from your website. For more information, call us at 1-877-748-2884 or email us at info@localhost.