Mother’s Day was last week. If you missed out on being able to cash in on the yearly celebration of mommies everywhere, it’s not too late to promote your business in such a way that it’s seen as the go-to place for Father’s Day shopping. Now what is one surefire way that you can get shoppers into your store to buy for their dads? If you guessed “gift cards”, you’d be right!
You see, gift cards are easily the easiest gifts that you can buy for someone. So, as a business owner, doesn’t it make sense to give your customers those easy shopping experiences? Shopping for a loved one isn’t always easy. Customers often say things like “he has everything already” or “I don’t know what size he wears” or “I’m not sure he’s going to like this” when buying for dad.
So what type of gift will help for shoppers to avoid all of the above mentioned concerns? You guessed it – gift cards! Consider the many benefits that gift cards give your store. Of course, Father’s Day is far from the only day that makes gift cards such popular items. Remember that there are days to celebrate all year round. And while specific holidays are bound to bring more business for your gift cards, there is no bad time to sell them.
“I love them,” commented one of our clients earlier this week, “Business really picked up around Mother’s Day so I’m looking forward to Father’s Day. I call them ‘no-brainer’ gifts because you know that whoever gets them will be able to buy what they want. And the thing about it is that the gift cards I sell, I know are going to bring back customers. That’s the whole point.”
Our client is right. Remember that when a customer buys a gift card, he or she is pretty much guaranteeing that someone else will be visiting your store to make purchases at some point in the near future. Don’t assume that the sale has already been made and that no extra money is coming your way. Research has shown that gift card recipients tend to spend more than the designated amounts of their cards.
“They always buy more,” mentioned our client, “As far as the buyers are concerned, they’re always getting big discounts. What they buy is practically free so if the total amounts go over the amount on the card, they don’t really mind. Anytime someone uses a gift card to pay, I use it as an opportunity to upsell because I know that they’re not worried as much about the cost.”
“Gift cards make people happy,” another client revealed, “I’ve had customers come in who have received multiple gift cards. Some people just like buying for themselves because they know that they’re going to get the right sizes and the right colours. When you buy a gift card, you know that you’re not going to have to worry about returning anything. So I don’t have to worry about it either!”
If you’re yet to accept gift cards at your store, Canadian POS Corporation can have you all set up long before Father’s Day arrives. You may be surprised to find out just how much selling gift cards can help to grow your business. Give your customers the gift of making their shopping experiences easy. And give yourself the gift of enjoying increased sales! Call Canadian POS Corporation at 1-877-748-2884 to order your gift cards today!