We’ve made it Canada! This is the week that it becomes official. On Thursday, we will acknowledge the beginning of summer. And, as we’ve pointed out in past blogs, it’s a time of year that most Canadians relish. You can’t really blame us, can you? With cold temperatures hanging on for far too many months, it’s a joyous time when we can all go outside in our shorts and tank tops to enjoy some fun in the sun.
The whole concept of going outside, by the way, is one that your business should take seriously. Warmer temperatures provide a lot more incentive for Canadian shoppers to come out of their houses. It’s wise to utilize the summer months as the time of year when you don’t just sit and wait for your customers to come to you. It’s important to get outside and take your business to your customers!
During the summer months, there are so many exciting events taking place that it only makes sense for your business to be part of as many as possible. In others words, go where your customers are! On the hottest and sunniest days of the year, most people are not likely to think of your place of business as a go-to destination for fun in the sun.
As Susan Solovic reminds us on ConstantContact.com, “summertime is a season of festivals, community events, Little League games and more. Be there, or be square. If you can’t set up a booth, be a sponsor and hang a banner. If you can’t sell, hand out information.”
Rieva Lesonsky agrees. On SmallBizTrends.com, she encourages small business owners to sponsor or participate in local events. Not only will it look good for your brand to be involved in community-based events and charitable causes, it will help you to meet new people who will be placed in much better positions to become your new customers.
“Find out what events will be going on in your community this summer that are relevant to your customer base,” encourages Lesonsky, “Then figure out how you can participate. For instance, is there a marathon or walkathon where your sporting goods store could set up a booth to sell fitness gear? Even if the event rules don’t allow you to sell products, you could still market your business by donating water bottles, handing out sports drinks (along with coupons for your store) or becoming a sponsor.”
It’s important to remember that the most important people to your business are the ones who already support it. While it’s a good idea to market your brand in an effort to grow its customer base, long-term loyalty is a recipe for business success. Utilize the summer months to strengthen the relationships you have with your most supportive clients.
“Entertain your best clients by treating them to a classic summer event, like a warm evening at the ballpark,” suggests Solovic, “Another option would be to rent a pontoon or houseboat for a day of cruising and barbecuing.”
One of the greatest aspects of wireless POS terminals is that they don’t limit you to your place of business in order to make sales. With a wireless terminal, you can accept credit card and debit card payments anywhere you go this summer!
The Poynt Smart Terminal is an incredible wireless solution that lets you accept payments anywhere. For more information, call Canadian POS Corporation at 1-877-748-2884 or email us at firstname.lastname@example.org.