It’s no secret that gift cards are popular during the holiday season. They’re popular all year long – but during the season of giving, they are especially handy gifts. Gift cards, of course, allow shoppers to give their loved ones exactly what they’re looking for. Because gift card recipients get to choose whatever it is they want with their gift cards, it’s hard to go wrong with giving them as gifts.
According to PR Newswire, gift card popularity is bound to increase even further this holiday season. Last month, they reported about a new InComm study that found that 95 percent of consumers expect to give two or more gift cards this season. Surveying over 500 respondents online this past May, the study also found that 92 percent of consumers gave a least two gift cards as gifts last year. They also came upon a number of other telling statistics.
67 percent of consumers expect to give at least five gift cards this year, while 54 percent gave at least five last year. Evidently, gift cards have the ability to please a wide range of recipients. Naturally, there are many types of businesses out there who have made gift cards available to their customers. As a result, it is incredibly easy to please even the hardest-to-buy-for loved ones. The stats show that gift cards make gift-buying easy.
The most popular holiday for giving a gift card is Christmas, with 87 percent of consumers planning to give a gift card that day. Was there any doubt that Christmas shopping is made easier by gift cards? Clearly, your customers are currently in the mood to spend money in order to stuff stockings and place presents under their trees. Offering gift cards at your store makes it a prime candidate for increased sales.
This isn’t just a widely-believed sentiment. It has been proven each and every holiday season. Brian Parlotto is the Sales & Marketing Executive Vice President at InComm. He strongly believes that gift cards will not only prove to be popular this holiday season, but they will continue to grow in popularity in the future.
“Gift cards have long been a popular option during the holiday season, and that popularity continues to grow as consumers embrace the advantages of prepaid, and as a greater selection of gift cards becomes more widely available,” he is quoted as saying, “By partnering with some of the biggest retailers and most popular brands, we are making sure that gift cards, one of the most popular gift options of the season, continue to be the most convenient and versatile option for busy consumers.”
At Canadian POS Corporation, we give Canadian business owners the opportunity to cash in on the steadily-increasing gift card craze. And there couldn’t be a better time of year than this one to take advantage of it! For many years, our gift cards have encouraged repeat business, attracted new customers and boosted sales for our clients.