Saying “thank you” to your customers is never a bad idea. And there are many different ways to express it. Some business owners choose to give out free promotional gifts bearing their company names and logos. This is a great idea because the gift provides the double benefit of being a non-stop advertising agent while also providing a great deal of usefulness. Most often, promo gifts come in the form of pens, key chains, flashlights and other often-used items.
Other business owners choose to provide discounts as their way of saying “thank you”. People love getting things for free. But in lieu of paying nothing, most are happy with having to pay less for things that they want. Whenever you provide your customers with signs of your appreciation, it helps for them to remain loyal to your brand. To reiterate, it’s never a bad time to show gratitude for those that support your business!
At Canadian POS Corporation, we would argue that one of the best possible ways to thank your customers is to offer them gift cards. While they make for great additions to your list of items to sell in your store, gift cards handed out for free are perfect for a number of reasons. Firstly, it provides that “free” item that everyone loves to get. Secondly, it encourages a repeat visit to your store. Thirdly, it gives you a chance to partner with other businesses.
Consider offering gift cards to other business owners who may wish to use them as “thank yous” in their stores. As long as this business owner is not your competitor, he or she may ask you for the same favour. It doesn’t hurt to work with others in an effort to introduce new people to your brand. It’s a win-win situation. On CAMagazine.com , Adriana Ermter explains how this worked on her.
“After spending $80 at my neighbourhood dry cleaners, I was rewarded with a thank-you-for-your-business note and a pre-paid plastic Starbucks giftcard,” she reveals, “A self-proclaimed caffeine addict, the credit-card-like gift’s $5 worth of coffee was drunk in a matter a days. A simple token, yet one that still makes me smile.” Evidently, it pays to say “thank you” with the gesture of a free gift card.
The mere gesture itself is not one that is soon to be forgotten. This is especially true if the card provides its recipient with something he or she really likes. “Gift-cards are smart business for many large Canadian and US clothing store chains, department stores, electronics and even supermarket retailers,” writes Ermter, “And now, according to new Canadian accounting standards, they are no longer subject to a wishy-washy bottom line.”
Here is the bottom line as far as Canadian POS Corporation is concerned: getting gift cards for your company is the way to go! As great as they are as “thank yous”, they will also provide you with an entirely new revenue stream. Consider the following statistics from GiftCards.com: Over $100 billion is spent on gift cards annually and consumers spend an average of $213 per year on them! You could be making some of that money!
In our experience, gift cards encourage repeat business, attract new customers and boost sales all year long. If you have yet to take advantage of these popular, easy-to-sell items, be sure to contact us for more information on how you can start right way! Extremely popular with customers, gift cards will not only work to grow your business, but they can be used as excellent “thank yous” to those who help your business grow.
Call us today at 1-877-748-2884!