So, wait a minute. You own a restaurant and you don’t offer your customers gift cards? It’s definitely time for a change. You’ll likely agree that you’d be hard pressed to find someone who doesn’t enjoy eating. And you’d be even more hard pressed to find someone who doesn’t enjoy eating free food! Restaurant gift cards are arguably the most “no brainer” concept in the world of business today.
Considering that we all love to eat and that we all love to eat for free, providing someone with the gift of a meal is a surefire way to solidify your superior gift-giving skills. But as a restaurant owner, you’re fully aware that a meal at your place of business is not just a meal. People aren’t just visiting your establishment for the food. Going to a restaurant is a fun occasion.
It represents a night out. For many people, restaurant visits are mini-getaways where they don’t have to do any cooking or cleaning. They don’t have to worry about setting the table or putting away leftovers. People also enjoy atmosphere, ambiance, dim lighting, music and whatever else comes with their favourite places to eat. Not to mention, what tops the list in the world of place to go on a date?
You guessed it. Restaurants always have been and always will be in high demand. So as a restaurant owner, it’s really important to take advantage of this fact. Many people may want to take their loved ones out for a meal but don’t have the time. A restaurant gift card is the perfect gift as it allows recipients to visit their favourite restaurants whenever it is convenient to them.
Now, don’t think because you own a small restaurant, that this doesn’t apply to you. Many people have favourite restaurants that aren’t part of big chains. Besides, as Cynthia Zwahlen of the Los Angeles Times points out, “gift cards are not just for the big boys anymore. They are starting to pay off for smaller businesses as well.” Can you honestly think of any reason to not offer gift cards to patrons of your restaurant?
Increased Spending. Gift cards are widely known to attract customers who tend to spend more than the value of their gift cards. Restaurants often offer gift cards in $25, $50 and $100 denominations. Depending on the size of the party, of course, these cards will often only cover a portion of the final bill. Your gift cards not only bring in new patrons, but bring in more money with those new visitors.
New Customers. Once you get a satisfied customer, you’re bound to have him or her return for more. But when you sell gift cards, you encourage those happy customers to recommend your business to others. Consider the benefit of allowing your new customers to eat for free – this is what they’ll be doing when they use their gift cards. If they love the experience, not to mention the food, they’ll be back!
Brand Recognition. Since there is this perception that gift cards are for big companies, getting them for your restaurant will only increase your brand’s prestige. And they’re more affordable than you may think! Contact Canadian POS Corporation at 1-877-748-2884 to order gift cards for your restaurant today. We’re confident that you’ll find that doing so is quite a healthy choice.