Now that the Christmas holidays are behind us, it doesn’t mean that Canadians are done shopping. In fact, a quick look at the malls and you’ll still see a lot of people running in and out of stores. Sure, many of them may be processing returns. But, there is no time of year when shopping ceases. As a result, it’s important for business owners to remember that there will always be reasons to advertise their companies.
As well, there will always be a reason to sell gift cards. Of course, gift card sales go through the roof during the holiday season. But, that doesn’t mean that there’s no reason to sell them once the new year starts. You know all of those returns we just mentioned? We can guarantee you that none of them were gift cards. Why? Gift cards don’t get returned because they give recipients the ability to purchase whatever it is they want.
Gift cards literally make the perfect gifts. And, as you know, it doesn’t take Christmas for people to receive gifts. Gifts are given out all year long. As long as your company is selling gift cards, you have the opportunity to cash in on the craze each and every month. Keep in mind that there is always something to celebrate in the lives of people every day. Therefore, there will always be a reason that people will want gift cards.
Valentine’s Day. Guess what special day is coming up in a little over a month from now? Yes, it’s considered a “romantic” day and people tend to buy candy, flowers and other heartfelt presents for their significant others. But gift cards are great ways of saying “let’s eat at this restaurant” or “go ahead and buy the shirt you like best”. Again, remember that there is more than one day worth celebrating per year. And Valentine’s Day is one that generates a lot of sales!
Birthdays. These take place each and every day! We all know that. Every day is somebody’s birthday. When you sell gift cards in your store, you make life easy for birthday present shoppers. Gift cards are often selected by shoppers who aren’t exactly sure of what their loved ones want. As long as shoppers know that what you sell is worthwhile to their gift card recipients, your selling of these cards will be highly beneficial to your company.
Anniversaries. When couples celebrate wedding anniversaries, they don’t just buy gifts for each other. Friends and family members often commemorate the occasion by offering the couple gifts themselves. However, it’s not always easy to know what the couple could use. Cash is such an informal gift and wedding anniversaries are often considered “emotional” celebrations. Gift cards are perfect for such occasions.
Mother’s Day/Father’s Day. Come this May and June, parents everywhere will be showered with gifts from their children. Oddly enough, these special days are often considered the ones when the worst gifts are given. How many fathers have closets full of ties because of the idea that they make the perfect Father’s Day gifts? Advertise your gift cards to people looking to spoil their parents on their special days this year!