At Canadian POS Corporation, we’re well aware that some people still have the outdated impressions that gift cards are thoughtless gifts. So, according to them, when it comes to Valentine’s Day – a day when gift-giving certainly requires a lot of thought – gift cards should be left off the list of things to buy. Well, we couldn’t disagree more. We’d argue that gift cards are, in fact, among the most thoughtful gifts you can give to the person you love!
Most couples are very well aware of the likes and dislikes of their respective partners. As a result, they generally know exactly where to go to buy gifts for them. Buying a gift card from a partner’s favourite store is no different than saying, “I know you LOVE this place. Go ahead and get whatever your heart desires on me!” You might be thinking that gift cards work wonders with guys. And we’d be willing to agree. But women seem to love gift cards just as much.
Both men and women enjoy gift cards as Valentine’s Day gifts.
Just ask Shelley Hunter of GiftCards.com, “A couple of years ago, we asked people to share their worst Valentine\’s Day gifts ever and not one gift card made the list,” she reports, “Instead, some of the more creative gifts (like the beef sticks or the new toilet seat) were the ones that backfired.” She suggests that consumers open their minds to giving gift cards as Valentine’s Day gifts.
Hunter points out that it’s important to keep in mind the interests of your partner. While makeup may be a popular gift item for many women, it may not necessarily be the perfect choice for the lady in your life. “Pay attention to her habits, interests, wish lists and wants,” she advises, “I promise you, a gift card can be perfectly romantic if you use it to show your wife, girlfriend or friend that you picked it out because you took the time to notice the things she likes to do.”
Retailers must pay attention to recent shopping trends.
“Americans are expected to spend over $19.7 billion dollars worldwide in gifts alone, nearly a billion more than last year,” Yiftee.com reveals, “Nearly 52% of those gift purchases are in the form of a gift card. The months from November to February are the highest gift card selling months of the year. Why? Because of the holiday season (Black Friday, Christmas, Cyber Monday) and of course Valentine’s Day.”
The numbers aren’t much different in Canada. According to Newswire.ca, an Ebates study from last year found that 68 percent of Canadians believe that Valentine’s Day is a day worth celebrating in the form of buying gifts for their beloved partners. According to the study, the average Valentine’s Day gift cost is $58 although many spend up to $200. “And when asked what they\’d most like to receive for the occasion, Canadians want to dine out (33 percent), followed by receiving flowers (15 percent),” informs Newswire.ca.
Restaurants, it should be noted, are among the top business types that benefit from gift cards. With Valentine’s Day approaching, restaurant gift cards are great ways to say “a romantic date is on the way”.