Welcome to the week before Christmas! For most Canadian retailers, it’s the busiest week of the entire year. With one week to go until the big day, last minute shoppers from all over Canada will be cramming to find the perfect gifts for their loved ones all week long. The truth is, however, it’s incredibly difficult to locate a gift that’s “perfect”. That is, of course, unless it’s the type of gift that the recipient could choose for him/herself.
Gift cards are truly the perfect gifts!
Firstly, gift cards are perfect for last minute shoppers because they make the buying decisions SO easy. What’s more simple that buying a gift card at a recipient’s favourite store? Not only does a shopper not have to worry about finding the right size, colour or style but he/she can be assured that the recipient won’t be disappointed with what is eventually purchased in the long run.
Secondly, gift cards are perfect for recipients. As is obvious and has already been stated, they provide recipients with the freedom of choice. By receiving a gift card as a holiday gift, an individual is given the opportunity to get a gift that he/she is guaranteed to like. It’s no wonder that gift cards are topping so many wish lists each and every holiday season.
Gift cards top the list of best last minute gifts.
“That leaning tower of gift cards at the local chain drug store just became your best bud,” says CNET.com, “There\’s a gift card for everything you can imagine these days, and chances are there\’s one open 24-7 that you can run into at the 11th hour and find a card for everyone on your list.”
The site points out that physical gift cards aren’t the only types of gift cards that are popular last minute purchases. Electronic gift cards are considered to be just as valuable. “Can\’t even get to the 24-7 drug store?” asks CNET.com, “Send an electronic gift card, or even print one out at home if you want to be classy. Almost every one of the retailers who offer physical gift cards offers electronic ones as well.”
What’s stopping you from selling gift cards in your store?
With only a week to go until Christmas, you’re definitely missing out on a major revenue stream if you’re not already offering gift cards in your store. But that doesn’t mean that it’s too late to begin selling them. Gift cards are hugely popular sellers all year round. Never forget that there are reasons to buy gifts each and every month throughout the year – birthdays, weddings, anniversaries, graduations, baby births – your name it!
At Canadian POS Corporation, we’re happy to confidently state that we have helped many a Canadian business to enjoy significantly increased sales thanks to our electronic gift cards. They have been proven to encourage repeat business, attract new customers and boost sales all year long! Our Electronic Gift Card Program (EGC) is the perfect solution to lay claim to your stake in a new era of consumer spending.