Believe it or not, people really do love receiving gift cards. Once thought of as an impersonal present, the gift card is now revered as a great way to get exactly what you want. So if customers like them so much, why don’t all businesses offer them? On WikiHow.com, business owners are encouraged to rethink their resistance to offering custom gift cards.
As we’ve contended in past blogs, offering gift cards at your store will actually help to increase business. Let’s first think about the busiest time of year, which is the Christmas season. So many gift cards are sold because people have so much shopping to do. The cards make for the easiest of gift purchases. As WikiHow.com points out, retailers that don’t offer gift cards often experience slower Christmas seasons.
But what about the rest of the year? Are gift cards still viable? When you think about it, there is always a reason to celebrate. And therefore, there are always reasons that people buy gifts. Birthdays, anniversaries, graduations and so on – the list of things that people buy gifts for never ends. Offering your customers the convenience of gift cards ensures your company the ability to cash in on this fact.
Gift cards make customers spend more. As we’ve mentioned in past blogs, retailers have noticed that most customers will actually end up spending more than the value on the gift cards. WikiHow.com reveals that a Purdue Retail Institute study found that shoppers often spend about 20 per cent more than the face value of their cards. That means that your business is bound to get a 20 per cent jump in sales each time a gift card is sold!
Gift cards promote a busy after-Christmas season. Especially during the Christmas season, it’s important to remember that gift card sales may take time. Naturally, the recipients of your gift cards will have to wait until after Christmas to come into your store to do their spending. However, WikiHow.com writes that “about 40 per cent of all purchases made with plastic gift cards happen during the week, right after Christmas.”
Gift cards encourage repeat business. The site also notes that “gift card customers keep coming back.” Studies have shown that upwards of 60 per cent of customers who use gift cards end up redeeming all or at least, a portion of their cards in the two months following receipt of these fine gifts. They help you to get to know a large new group of people that you can work on impressing to make loyal customers.
Gift cards grow your brand. By offering your customers gift cards, you are bound to get more traffic to your store. Not only will you be providing people with a way to easily celebrate something special with their loved ones, you will also be encouraging new people to become your customers. To order your gift cards, contact Canadian POS Corporation at 1-877-748-2884!