With Good Friday coming tomorrow, we wanted to let you know that like most businesses across Canada, Canadian POS will be closed for the holiday. In keeping with the holiday, we’d like to take this opportunity to point out just how important good deeds are to your business. You’re likely to agree that word of mouth promotion is the best type of advertising your company can get. So, it can be argued that the more good deeds you perform, the more likely people will talk about you.
To be clear, it’s important for you to go above and beyond the call of duty to truly have your brand stand out from its competitors. If you’re looking for long-term loyalty from your customers (and which business owner isn’t?), it’s wise for you to begin considering ways to display your kind and selfless nature. Your good deeds, as the title of today’s blog states, are your best sources of advertising!
Your customer’s order won’t arrive until Friday, but he’s stated that he needs it by Thursday. What can you do to ensure that his/her needs are met? Put in a little extra effort in expediting packages even if it means eating some of the costs. Your efforts in ensuring your customers’ satisfaction will go a long way in both securing their loyalty and having them tell others about your business.
“While it’s great for your support team to be able to meet the initial needs of your customers, surpassing their expectations is a great way for your company to stand out and create a more memorable experience,” says Clint Fontanella on HubSpot.com, “Customers who are surprised with unexpected moments of delight from your company are more likely to be loyal to your brand over time.”
The absolute best deeds you can perform for your customers are the ones that other business owners will not. And they don’t have to take much of your time or effort. How about calling your customers back after business hours? How about keeping the doors of your store open for a few more minutes so that a customer who arrives at closing can still get his/her hands on what he/she came for?
“Emergency orders and last-minute changes should be accommodated when possible, especially for important occasions such as weddings or a big trade show,” advises Entrepreneur.com, “Customers remember these events…and they will remember your flexibility and prompt response to their needs, too.”
Don’t be shy. Tell your customers how much you love them. And be sure to let the world know about it! Today, with the help of social media, we have the ability to reach out to more people through a singular message then we ever have before. Be sure to utilize your social media accounts to thank your customers.
“If you’re doing outstanding work for your customers, it’s important that you let the world know how much you care about them,” writes Fontanella, “Customers trust the stories of other people like them more than your marketing content or sales reps, so if you know you’re creating wonderful customer experiences, share those stories with your target audience.”
At Canadian POS, we do our best to go above and beyond for our customers. See for yourself! Call us at 1-877-748-2884 or email us at firstname.lastname@example.org. Enjoy the Easter long weekend!