With November now here, the holiday shopping season has officially begun! Shoppers will be seeking both in-store and online purchases in higher numbers than at any other point in the year. Is your shop ready for the increased traffic? Perhaps, you’ve already launched your holiday marketing campaigns. Then again, maybe you’re hesitant to begin your promotions because of a lack of funds.
How can applying for a merchant cash advance help you?
If you’re concerned about the costs of your next promotional push, a merchant cash advance would come in very handy. It is not a loan. A merchant cash advance provides you with a payment for your future credit card and debit card sales. Since you are given money you will be earning in advance, it is yours to do with as you please. To reiterate, it isn’t borrowed money. Instead of paying it back monthly, with interest, it is paid back through a portion of your sales.
Because it is your money to do with as you please, there are no limitations. Of course, at this time of year, your merchant cash advance would best be spent on stocking your store with new inventory and promoting it to holiday shoppers. As Tricia O’Donnell of BenchmarkONE beckons, “you can make a ton of mistakes this holiday season, but don’t let not implementing an effective campaign be one of them.”
Offer free shipping.
One of the top ways to attract online shoppers to your company website this holiday season is to offer free shipping. By attaining a merchant cash advance, you can both offset the costs associated with the free offer and promote the offer heavily. The benefits will be many. With so many holiday shoppers looking for the best deals, your free shipping offer will help your online store to significantly increase its sales numbers.
“According to the Baymard Institute, 48% of customers won’t complete their purchase because extra costs like shipping and taxes are too expensive,” reports Baillee Perkins on ShippingEasy.com, “This means offering free shipping where you can could potentially decrease your store’s cart abandonment numbers. As we mentioned earlier, offering free shipping outright might not be feasible for your business. But, we have another option for you!”
Offer free trials.
Do you provide a special service that can be offered as a holiday gift? If so, offering free trials can be a great way to show gift purchasers the benefits of your service. Once again, with a merchant cash advance, you can offset the costs of the freebies and promote the giveaway.
As O’Donnell notes, “free trials can be expensive, especially for physical products businesses…The key to keeping costs down? Limit the window of time in which your customers can opt-in, and limit the number of customers who’ll get access. Spend extra time getting your customers buzzing about it right away to spread the word.”
Canadian POS is happy to offer you the funds your business needs in less than 24 hours! To apply for a merchant cash advance, please don’t hesitate to call us at 1-877-748-2884 or send us a message on our Contact Us page!