You may have noticed we’ve started a bit of a theme with our blogs this week. The concept of making customers happy is one that should never be ignored by any business owner. When you focus on customer satisfaction, you’re bound to improve your bottom line. Treating customers like numbers and not people, however, will only prove to damage your brand’s reputation in the long run.
In our last blog, we highlighted a few ways that selling gift cards can make your customers happy. It’s important, however, to remember that how you accept payments for any of your sales plays a huge role in just how happy you make supporters of your brand. People want payment options. And, as you’re likely aware, those options must include credit cards.
Credit cards make shopping experiences easier.
When you display the logos of Visa and MasterCard somewhere highly visible at your place of business, it’s as good as a “Shop Here!” sign. The display indicates that your store is plastic-friendly, making it easy for customers to say “I don’t need to go elsewhere”. “Cash only” signs, on the other hand, are as good as saying “Go elsewhere!” Simply put, when you accept credit cards, you make it easy for people to want to shop in your store.
“Providing both your clients and prospective clients with more options in terms of credit card payments will please them and make them satisfied with your business, which in essence will improve your placement in the market,” says Marco Carbajo on TheBalanceSMB.com, “Therefore, accepting credit cards will increase your business\’ level of legitimacy and instill rapport and trust with your customers.”
Never underestimate the popularity of online shopping.
Don’t forget that your brick and mortar store location shouldn’t be the only place where you accept credit cards. By being plastic-friendly, you open your brand up to many new possibilities that include selling your products to a worldwide audience online. Naturally, you need to accept credit cards in order to process transactions via your website. On Chron.com, Alexis Writing explains how online credit card acceptance saves you a lot of time.
“Payments through credit cards can quickly be authorized, unlike money orders and checks, which take days and weeks to clear,” she explains, “Accepting credit card payments can thus have a tremendous positive effect on your cash flow. Even if your sales are not increasing, your business will still benefit from the convenience of having your profit from the credit card sale delivered to your bank account instantly.”
Credit card acceptance makes for quick transactions.
It’s hard to find anyone who doesn’t like saving money. The same can be said for saving time. When you accept credit cards, you help to speed up transaction times at your cash registers. “Customers do not like wasting time when making purchases,” insists Writing, “When shopping, they want their transactions completed immediately. Having a credit card facility will help you achieve this.”
For information about how you can begin accepting credit cards with the Poynt Smart Terminal, please call Canadian POS at 1-877-748-2884 or email us at info@localhost.