How do you improve a business that already has a large group of loyal customers? You make it even easier for those loyal customers to make purchases! How can you make it easier for loyal customers to make purchases? Deliver their products directly to their doorsteps! Is there any downside to adding a deliver service to your business? In today’s fast-paced world, the answer is a resounding “no”.
People love it when things are made convenient. And when you offer consumers the opportunity to receive your products without having to enter the front doors of your store, you provide an excellent convenience that won’t be overlooked as a top benefit of supporting your company. If you haven’t yet started a delivery service, you may want to consider it, especially before the holiday shopping season gets underway next month.
One of the top priorities of a delivery service is to ensure its dependability. There are few things that customers find more aggravating than receiving their deliveries later than expected. Chloe Thomas of U.K.’s Marketing Donut explains that having poor delivery services can significantly hurt a company’s online sales.
“One of the main reasons that customers fail to buy online is delivery – be it the cost, the lack of delivery options or a customer’s lack of faith in the delivery promise,” she informs, “So if you can improve your delivery strategy and address areas that stop customers from buying, you will increase your online sales.”
Trust is a key ingredient to any strong relationship. When you deliver products on time and in good shape, you earn the trust of the individuals who made the purchases. With such reliable service, you make it likely that they will make other purchases in the future. Thomas explains that a company’s delivery strategy is an important part of securing repeat business.
“The first order someone places with you is about testing you out,” she writes, “Customers want to see if they can trust you – so you really must do a good job with the first online order. That means you must deliver on your promise; the goods must be delivered as promised, in one piece, on time, with all the right things in the parcel. And that’s just the minimum you need to do. If it goes wrong you need to be awesome at dealing with the issue – any issue is a great opportunity to build trust.”
Is there an industry that benefits more from delivery services than the food industry? If you own a restaurant, offering delivery has practically become a must. One of the best ways to bolster your delivery service is to create an app that allows customers to order from you online.
“Mobile and online ordering are replacing phone orders, offering convenience to customers and restaurant operators,” says Restaurant.org, “Customers can place orders whenever they have a moment, and because they input the orders themselves, accuracy is improved. As for the restaurant, operations aren’t disrupted by phone calls, and an app never forgets to upsell.”
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