Tomorrow marks the first official day of summer! It’s a day that Canadians look forward to for many months. Not only is it the time of year that offers us all the most warmth and sunshine, but summer is also the season that is known for vacationing. As a business owner, it’s important to come up with ways to cater your products and services to your customer base in a way that will help them enjoy the summer that much more. A “Celebrating Summer Sale” is one idea.
However, there is another way to market your brand that can help both yourself and your customers have one of the best summers ever: e-commerce. While online shopping is often seen as the go-to activity during the end-of-year holiday season, it’s also a great way to enjoy vacation season. Why? Well, let’s look at the fact that many of your customers may be too busy to even come into your store during the summer.
With the kids out of school, parents become busier than ever.
Spending more time entertaining their children means less time shopping. Having an e-commerce solution enables you to continue to sell your products without forcing your customers to visit your physical store location. Especially with the modern-day popularity of mobile devices, having an online store means that you are making it easy for people to make purchases from you when they’re relaxing poolside or on the beach, holding their phones in their hands.
On Forbes.com, Bigcommerce co-CEO\’s Eddie Machaalani and Mitchell Harper point out just how popular online shopping via mobile phones has become in our continent. “According to a recent study by Pew Internet Research, nearly half of all Americans now own a smartphone,” they reveal, “That’s a 28.5 percent increase versus 2011 – and the market still has great potential for growth. A recent study from comScore also found that 86 million Americans are using their smartphones to shop online.”
To reiterate, summer is vacation season. That means that many of your customers will be travelling to various parts of the world in the coming months. Of course, adopting an e-commerce solution means that they won’t even need to be in the country in order to make a purchase from you. It’s important to remember, however, that launching an online store will pay dividends not just from direct sales.
Keep in mind that people browse online all the time.
They compare prices and read reviews, continually using the internet to determine where to shop. “Investing in ecommerce is important for all businesses, because consumers use all channels at their disposal when researching, selecting and buying a product,” writes Peter Roesler on Inc.com, “In-store browsers can become online shoppers and vice versa.”
The bottom line is that opening up an online store simply gives your business more opportunities to both advertise itself and make sales. Without it, you’re undoubtedly missing out on a major revenue stream.
At Canadian POS Corporation, we offer a secure e-commerce solution that enables you to easily and securely accept and process all credit cards – Visa, MasterCard, Discover Network, American Express – from your website. For more information about how to begin your online store, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.