There are only two days left until Black Friday. But, believe it or not, you still have plenty of time to advertise that your brand is going to be offering special discounts on the busiest shopping day of the year. In our last blog, we listed a few important ways that you can prepare your store for Black Friday, pointing out the need to keep your sales strategies simple, your place of business fully staffed and your inventory fully stocked. Now, it’s time to advertise hard!
How important is it to go heavy on the advertising in the next few days? Clearly, there is no better time to advertise your Black Friday specials than right now! Be sure to utilize as many avenues as possible to publicize the fact that you’re offering significant discounts on the biggest sales day of the year. Use your social media accounts, email newsletters and hand out flyers. On Capterra.com, Cara Wood insists that you find numerous ways to encourage visitors to your store this Friday.
“The simplest way of marketing that all stores should do is simply telling your current customers verbally in the weeks leading up to Black Friday what your sales will be,” she notes, “Have your sales associates notify them, and make little flyers or coupons to send home with them. I even recommend having sales associates put things on hold for customers or telling them about ‘secret’ sales.”
How can getting set up with wireless POS terminals help you? If it’s one thing that shoppers hate during the busy holiday shopping season, it is waiting in long line ups at the checkout. Black Friday is certainly no exception. To avoid creating traffic jams at your cash registers, utilize wireless technology by allowing your employees to walk throughout your store with wireless POS terminals in hand. That way, customers can make purchases on the spot without having to stand in line.
This would make for a very fascinating and innovative way to guarantee more sales and vastly increase customer satisfaction. On Intuit.com, it is recommended that store owners increase the number of POS terminals in their store for Black Friday. “If you only have one point of sale location in your store, consider setting up one or two other portable registers,” suggests the site, “This includes portable point of sale options that can run on tablets, making it easier than ever to make your point of sale mobile.”
Wood warns that it’s incredibly important to ensure that your store is ready to handle all of the extra ringing up of sales. “One Black Friday, my store’s entire POS system decided it had had enough,” she recalls, “It took at least SIX minutes to ring each customer, something that typically took between two and three minutes at most…The lines at our register grew out of control; customers got frustrated and some went home without purchasing. It was an absolute nightmare. You never want this to happen to you.”
What type of wireless POS terminal is offered by Canadian POS Corporation? The Verifone VX 680 is an all-in-one mobile solution that efficiently and securely processes transactions anywhere! The compact ergonomic design provides easy transport, and a long-life battery ensures that you have enough power to get through any busy day. And this Black Friday is bound to be your busiest day of the year!