In today’s world, shopping occurs in many different ways. The traditional visitation of a brick and mortar store location to make a purchase is still very much in fashion. However, many consumers like to place orders for products over the phone. And then, of course, there is the internet. Constantly increasing as a top way to make purchases, online shopping is hugely popular all across Canada.
Making your company website a go-to destination for members of your target audience to buy products is practically a must. In 2019, most consumers go online to, at the very least, browse through items and compare prices with other stores. If your site allows for purchases to be made directly, you stand the chance of significantly boosting your sales. However, it must be noted that not all online stores are created equal.
Quite obviously, you have a lot of competition out there. So how do you measure up? Never forget the ever-important concept of first impressions. You never get a second chance to make one, right? So be sure your online store has a unique, eye-catching design that will encourage visitors to take a look around and return time and time again.
“It doesn’t matter if you have the best product possible in your niche and the best customer service on top of that—if your store’s web design is lousy, your online business presence is doomed,” says social media marketer, Oksana on Sellbrite.com, “According to a Kissmetrics study, 93% of buyers consider visual appearance to be the most important factor when making a purchase.”
Product reviews have huge impacts on buying decisions. Unlike most traditional advertising methods, product reviews are highly trusted by consumers. When you have customers who have already experienced a product or service offer up their opinions, you’ve hit a gold mine of an opportunity to boost your sales. Of course, it helps when those reviews are positive. Be sure to include positive customer reviews on your site.
As reported by Paymill.com, reviews produce an average 18% increase in sales, and having 50 or more reviews on a product can increase its conversion by 4.6%. As well, 58% of consumers prefer sites that offer reviews and 63% of customers are more likely to make a purchase from a site which has user reviews.
One surefire way to have your online store ranked among the absolute best on the internet is to have excellent online support. Do you have a live chat feature? Customers may enjoy shopping online but it doesn’t mean they don’t want help from a representative of your company. Just like in-store shopping, it’s important that your site’s visitors can receive help and have their questions answered when necessary.
“The most comprehensive, helpful type of support is a live-chat feature that works 24/7,” writes Oksana, “This tool can increase your site-wide conversion by 10% or more. If you don’t have the resources to offer round-the-clock support, you should still provide some type of service to help people during working hours.”