Less than a week ago, the Public Health Agency of Canada had confirmed less than 100 cases of coronavirus in Canada. Today, Canada has 324 confirmed COVID-19 cases and Prime Minister Justin Trudeau is now calling for the closing of our borders with some exceptions.
This week, in Canada, students were to begin their March Breaks. Also known as Spring Break, this entire week will still have no school for kids. However, it doesn’t appear as if schools will be opening until April at the very earliest. As you’re surely aware, the coronavirus pandemic is literally changing how we are all living. That includes, of course, the ways in which businesses operate.
With so many people practicing self-isolation, it is likely that your store will experience a sizeable dip in sales in the weeks to come. Therefore, in order to boost sales during March Break, it’s best to seriously consider pushing online sales with a greater effort than ever before.
From the “no brainer” column comes the March Break sale. Launch one if you haven’t already. With students out of school, they’ll have more time to shop. But again, with COVID-19 likely to keep many of them away from physical shopping excursions, it’s best to take to social media to let everyone know about the discounts you have available all week long. But don’t stop at your own social media accounts.
To reach the young not-in-school-right-now audience, it’s wise to connect with online influencers. These are people with notable social media followings who may be able to help drive traffic to your online store. It’s worth a shot to reach out to these particularly popular individuals to see if they can help you share information about the sales you have available.
“So how do you go about finding the right influencer?” asks Brianna of Lyfe Marketing, “People, especially millennials follow online personalities and vloggers (video bloggers) and will try or buy anything that they review and endorse. Research people in your industry who make YouTube videos for a living. Find several and follow them on social media, watch their videos and reach out to them.”
We know. You probably think pop-up ads are annoying. But when you consider the fact that the ads you’ll be using will automatically provide discounts to people who are already visiting your site, your ability to turn curious visitors into paying customers becomes so much easier. Your pop-up ads should both welcome your website’s visitors and offer them savings they can take advantage of immediately.
As Celine Roque of Envato Tuts+ writes, “it’s easy to hear the word ‘pop-up’ and think about an annoying distraction that jumps out at you while you’re browsing through a website. But, when employed sparingly and strategically, pop-ups can help lessen shopping cart abandonment rates and increase your conversions.”
Do you need some help in setting up an online store for your business? Please don’t hesitate to call Canadian POS at 1-877-748-2884 or email us at firstname.lastname@example.org and ask us about our safe and secure e-commerce solution!