One week. That’s it. That’s how long we have until Christmas gets here! Honestly, where does the time go? It feels like just yesterday we were…celebrating last year’s Christmas! As a retailer, you’ve likely had quite the busy month. But the next week is bound to be your busiest of the year. That is, of course, if you take some important steps in attracting last minute holiday shoppers. How do you plan on boosting sales with just one week to go until Christmas?
There’s nothing like freebies to attract last minute holiday shoppers. Why not utilize your Facebook, Twitter and Instagram accounts to announce a “Week Before Christmas Contest”? As Deluxe.com explains, hosting a holiday-themed contest isn’t just a great way to grab the attention of your customers, it also helps you to stay on their radar when they need to buy gifts in a hurry.
“In just minutes, you can launch a holiday campaign that rewards the winner with a freebie or major discount coupon for last-minute holiday shopping,” encourages the website, “Multiday giveaways in which you give out prizes every day for the 12 days of Christmas, the eight days of Hanukkah, 13 days of Halloween, and the like, also get noticed on Facebook because people keep coming back to enter.”
There are few things more exciting than an out-of-nowhere sale that helps everyone who has visited your store to take advantage of discounts. Flash sales don’t just offer customers low prices, they also create excitement and awe around your brand. As Deluxe.com notes, impromptu sales generate immediate attention.
“Whether you promote your sale with a banner and balloons or send a quick, clever email, use your creativity to make your flash sale stand out,” the website advises, “And, keep it credible by making sure your sale only lasts one day.”
Gift cards are a last minute shopper’s dream come true. Utilize every last resource you have to highlight the fact that you have gift cards for sale! Jump back on to your social media accounts, send out emails, create a banner on your website, hang signage in your store and, by all means, create eye-catching displays by the cashier and in other choice locations throughout the store!
“If you sell store gift cards, now’s the time to promote the heck out of them!” agrees Rieva Lesonsky on SmallBizTrends.com, “Not only are gift cards the perfect last-minute gift grab, they’ve also been one of the most-wanted gifts for a decade, according to National Retail Federation statistics. No wonder more than half of holiday shoppers plan to buy gift cards this holiday season.”
At Canadian POS, we proudly offer Canadian business owners the ability to take advantage of electronic gift cards. They are known to encourage repeat business, attract new customers and boost sales all year long. Our electronic gift card solution maximizes stored value card sales with a complete package of marketing features.
For more information, please don’t hesitate to call us at 1-877-748-2884 or email us at email@example.com.