In our last blog, we encouraged Canadian business owners to make the most out of what’s left of summer. While today is the last day of August, it’s important to remember that the summer season officially lasts until September 22nd. And yes, even though another school season starts promptly on Tuesday morning, there are surely some warm and sunny days still ahead.
Nevertheless, the fall is almost here. And as a business owner, you know very well that your fall promotions basically need to start right away. At the end of our last blog, we highlighted the importance of opening an online store, if you haven’t already. Firstly, the impending cooler temperatures are likely to keep more of your customers at home. Secondly, the holiday season will be here in a few months and this is when online shopping is at its highest peak!
How can you increase your online sales this fall?
Redesign your website.
When people visit your website, they should be immediately greeted with images that provide “warm and fuzzy” feelings. A fall-themed design, believe it or not, will endear visitors of your site to continue looking around. It’s all about being eye-catching and interesting. Your website’s fall theme will also prove that you’re paying attention, keeping things fresh and working to continually impress your brand’s fan base.
“Website design and seasonality matter when it comes to consumer behaviour,” says Grant Thomas on Infusionsoft.com, “Shoppers are much more inclined to engage with brands and retailers who consistently update their site to match seasons and holidays. This can be with design elements, imagery, promotions, and also with what products you showcase.”
Boost your social media presence.
If you’re concerned about a reduction in foot traffic once the temperatures drop, you’d be wise to increase your activity on social media. As we’ve pointed out in many blogs before, the vast majority of Canadians scroll through their social media feeds each and every day. It would be very beneficial for your business to pop up in those feeds with posts that direct traffic to your company website.
“Popular social networks such as Facebook, Twitter, Instagram, and Pinterest give your small business the ability to engage with a large audience of potential new clients in seconds,” says John Rigo on HireFrederick.com, “Social media acts as a pristine tool for you to draw in tons of new clients with your end of summer promotions. In fact, 78% of small businesses report generating at least a quarter of their new customers via social media.”
Update your product images and descriptions
“Want something that is going to help you in the short run and the long run?” asks Thomas, “Use this down time to update product images and descriptions. Freshening up your product pages with optimized product images and new product descriptions will better provide shoppers with the information they need to make a purchasing decision. The clearer your products are described and represented, the better they are going to sell.”
Attracting members of your customer base to your company website is practically a must. If you haven’t yet invested in an e-commerce solution for your business to enjoy online sales, contact Canadian POS today! Call us at 1-877-748-2884 or email us at info@localhost.