Here’s hoping your company is currently enjoying an incredible month of online sales. With a week to go until Christmas, you are hopefully in line to experience your highest online sales month in your brand’s history. Quite obviously, the holiday shopping season is the time of year when online shopping is at its highest. But that doesn’t mean you should necessarily experience a dip in sales once the holidays are over.
In fact, the current time of year gives your company many great opportunities to secure loyal customers well into the future. Take advantage of the fact that you are welcoming many new customers to your company website by advertising the fact that it’s a go-to destination for savings in the new year.
It’s wise to decorate your company website with holiday imagery during the holiday season. It communicates to visitors that your brand is offering special deals and discounts that are in keeping with the season. With that said, it’s important to revamp the imagery once the holidays are over. Make sure your site clearly displays new graphics, text and images that showcase the sales you have going on in January.
In addition, it’s good idea to update the design to ensure that it is responsive. “A responsive design ensures that your site renders appropriately on all devices and platforms,” says Gabriel Shaoolian on Forbes.com, “Without this type of design, you’re likely to experience a high bounce rate due to poor usability when customers access your site from their mobile devices.”
As mentioned, the holiday shopping season gives you many opportunities to impress new customers. Don’t hesitate to reach out to your online shoppers to make sure they have been pleased with their purchases. Kindly request the happiest of your customers to offer your company testimonials about their experiences. There are few ways to advertise that are more impactful than first-hand accounts of praise from real supporters.
“Legions of satisfied customers are considerably more influential than even the best-written sales copy, so make sure you include gushing testimonials and reviews from your hardcore brand evangelists gushing about how wonderful you are,” advises Dan Shewan on WordStream.com, “These might appear on your product pages, landing pages, pricing page, even your home page.”
Don’t assume that, for most consumers, shopping stops after Christmas. There will still be many needs to satisfy in the new year, so be sure to launch new sales once 2019 rolls around. One of the most effective ways to enjoy high sales in the new year is to create a sense of urgency in your next promotion.
“Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products,” says Shewan, “Although the ways you can accomplish this are as diverse as the products you can buy online, some strategies may be more effective than others.”
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