Okay, perhaps the title of today’s blog is a little misleading. Disclaimer: Canadian POS Corporation doesn’t claim to know the secret to being the best business in the world. However, we do know a thing or two about how you can own a business that customers view as their favourite. That’s close enough, isn’t it? As we pointed out in our last blog, it’s all about doing things that set your business apart from the competition. So how do you do that?
Treat your customers like the most important people in the world.
Sometimes, it’s just not enough to say, “Hi, how can I help you?” Consumers are used to hearing that mundane, cookie-cutter approach to customer service. Go out of your way to offer unique pleasantries that most other businesses do not. Spark up a quick conversation about the weather, ask how their days of shopping have been going so far, introduce yourself by name – these tactics will help to set you apart and make your customers feel welcome.
On Masterful-Marketing.com, Debra Murphy agrees that you should focus on providing superior customer service. “Aim to create the best experience for your customers,” she writes, “From your initial proposal through final delivery of your product or service, be sure your customers are treated as if they were the only one you have.”
Hire the coolest people in the world.
It’s important to remember that when hiring job seekers to work for your company, they should be good fits within your company culture. That means that they should be able to get along with others – both employees and customers. Arguably, the best people to work for your company are the types who enjoy interacting with others. The friendlier they are, the more likely they will be to endear consumers to your brand.
On Inc.com, Suzanne Lucas advises store owners to hire smart, nice people. “Be known in the marketplace as the company with the fun group of professionals who are not only intelligent and hardworking, but who are nice and empathetic,” she recommends, “Be known as the company whose employees pick up every call, who come up with solutions before there is a problem, and who are honest when things aren\’t going as planned.”
Offer the greatest product in the world.
What is the greatest product in the world? If you ask us, it’s the gift card! How so? Well, think about it! Gift cards literally allow recipients to get anything they want. So what gift could possibly be better than that? If you’re not yet selling gift cards in your store, you’re missing out on big opportunities to get customers to select your brand as a favourite.
Gift cards are widely known to encourage repeat business, attract new customers and boost sales all year long. They are the perfect solution for making your business one of the world’s best! For more information about how Canadian POS Corporation can help you to begin selling gift cards in your store, give us a call at 1-877-748-2884 or email us at info@localhost.