The forthcoming holiday season isn’t just a time of year when we celebrate holidays like Christmas, Hanukkah and Kwanzaa. It’s also a time of year when people take actual holidays! Vacation time, especially those in warm – often tropical – countries, is a favourite pastime of many a Canadian who can’t stand the cold. And that goes double for business owners.
As the owner of a business, you undoubtedly spend each of your work days tirelessly coming up with ways to grow sales, manage your employees, impress customers, concoct marketing strategies – the list goes on. You need a break! But, when taking that break, you still need to ensure that business remains business. So how do you continue to process sales while you’re on vacation?
Send out an email marketing blast before your trip.
The wonderful worldwide web has provided us all with so many new opportunities to push sales. Before the internet existed, we predominantly stuck to hand to hand sales with some mail order shipments thrown in for good measure. But today, between online shopping and social media marketing, the net has proven to be a business owner’s dream. Utilize it by sending out a special holiday email to your list of subscribers.
According to Gareth Goh on InsightSquared.com, “some marketing departments might hold off on email volume during the holiday season, assuming that nobody reads emails during this time, but let’s be real; with cell phones and international roaming, nobody ever takes a real off-the-grid vacation these days…take advantage of the vacuum and silence left by other marketing departments who aren’t sending emails, making your emails stand out and giving them a higher chance of being read.”
Go hard on pushing sales prior to your vacation.
If you run a small business and your absence is likely to result in a significant dip in sales, it’s wise to put in a major push before you hit the beach. Contact your clients and let them know about the specials you’re offering or the new products you have available. By putting a concerted effort into boosting sales prior to your trip, you won’t take such a hard hit while you’re on vacation.
“First, calculate how much activity you need to do to hit your targets,” advises John Sherer on HubSpot.com, “Let’s say it typically requires 20 demos per month to hit goal. If you’re taking a quarter of the month off, ramp up your activity while you’re in the office so you still get those 20 meetings done.”
Take advantage of VirtualMerchant Mobile!
Who says you can’t make sales while you’re on vacation? That is, after all, what the title of today’s blog suggests, isn’t it? With VirtualMerchant Mobile, you can transform your mobile device into a POS terminal and accept credit card and debit card payments wherever you are! This amazing mobile payment solution allows you to securely accept payments without a major investment of money.
Are you planning a vacation in the weeks to come? For more information about VirtualMerchant Mobile, call Canadian POS at 1-877-748-2884 or email us at info@localhost.