This year, Black Friday falls on Friday, November 29th. The day after Thanksgiving is celebrated in the United States is traditionally the day known as the busiest shopping day of the year. Of course, by then, the holiday shopping season will be in full swing. And shoppers everywhere will be looking for their biggest bargains.
Here in Canada, we may have celebrated Thanksgiving already. However, Black Friday is just as popular a shopping day north of the border. As a business owner, it’s wise to ready your store for Black Friday by taking a few important steps.
Have at least one huge “door-buster” sale.
Everyone expects retailers to lower their prices for Black Friday. So what can you do to draw attention to your store and away from others? Perhaps, introducing one huge and crazy deal on a select item or two will garner enough attention to guarantee a massive turnout.
“Have at least one major, jaw-dropping sale on one of your most popular products to attract shoppers to your store,” agrees HappyOrNot, “This could work as a loss leader pricing strategy—once customers come through the door for that sale, they’ll likely grab a few more items on the way to checkout.”
Be sure to have your store in tip-top shape.
Remember that Black Friday will present your store with the most opportunities it has had all year to welcome new customers. You know what they say about first impressions, right? It’s imperative that your store is well cleaned and exquisitely set up to greet customers when they arrive. Not only do you want to ensure high Black Friday sales, you want to secure repeat business down the road.
“Clean out your store,” insists Bob Phibbs on RetailDoc.com, “I’m talking about down to the fixtures here. Remove every box, bag or tag. Sweep or mop every floor surface. Get your carpets cleaned. The whole goal is to look as new as possible. Don\’t wait! Do it now! Repair, repaint and relight. Once everything is clean, notice the chipped paint, the broken furniture, the yellowed signage and fix them. New customers notice this each time; now so must you.”
Go heavy with social media promo.
We doubt there will ever come a time when plugging your sales, discounts, in-store events and contests on social media is a bad idea? With Black Friday on the horizon, it’s smart to begin plugging your sales right away. Be sure to reach out to your friends and followers to let them know your store has all of their Black Friday shopping needs!
“Many shoppers start searching for Black Friday deals early, so you need to make sure they find you,” says HappyOrNot, “Tell shoppers about your upcoming sales well in advance through email and social media campaigns. Create a sense of urgency by letting shoppers know when a specific product is about to sell out, and when a deal will end. You can also share sneak peaks of upcoming discounts to build anticipation.”
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