Over the course of the past two plus years, countless business professionals have become accustomed to working in remote locations. The pandemic forced many from the office to their homes. Today, with pandemic-based restrictions having eased up, hybrid work (a combination of working from home and in the office) is becoming the norm.
Do you sometimes work from home or on the road? What steps should you take to ensure your business is run successfully from the road?
Communication is highly regarded as the most important facet of any relationship. That, of course, includes the relationships you have with your customers. Reach out to them to let them know that you are taking strides to make their lives more convenient. Inform them of when you’re not in the office so that they don’t show up and get disappointed. Perhaps, more importantly, let your customers know you’re willing to deliver their orders directly to their doors!
“Getting to specific premises can be the biggest obstacle for some customers,” says Nicolette Maury of Australia’s Inside Small Business, “They may not have time to travel to you: one Melbourne luxury footwear company solved this problem by making his footwear and luxury goods business portable, launching a Luxury Van that visits businesses and homes around Victoria.”
For many business owners, the “do it yourself to do it right” attitude is prevalent. However, it goes without saying that you can’t do everything on your own. It’s imperative that you hire talented and trustworthiness employees who are able to effectively complete tasks without your supervision. Be sure to prepare your team to work efficiently on days when you’re not in the office.
“The most important preparation for taking your business mobile and remote is to prepare your team to work without your direct input and make crucial decisions if necessary,” insists Greg Digneo on RunningRemote.com, “This step can be challenging because it requires forethought and a variety of training methods to ensure that your team fully understands how to run the business and react to emergencies when you’re not immediately accessible.”
Every time you leave the office, you give yourself the opportunity to promote your brand. Have you ever considered investing in a vehicle wrap? These marketing solutions are known to be both very cost-effective and excellent at attracting attention. As Maury notes, you also want to place yourself in popular locations, especially during the forthcoming summertime.
“High-traffic events such as markets and festivals can be a wonderful location to generate business and get publicity,” she writes, “Having your logo and website on prominent display before crowds of people is powerful (and effectively free) outdoor advertising. You can easily target specific groups of people: millennials at a music festival or families at a fun day.”
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