In the year 2018, no one has to be told that a computer is a business necessity. In today’s world, you practically can’t live without one! Your desktop computer, in many ways, is your connection to the world. Between all of the emails, social media posts and instant messages you likely receive on a daily basis, your computer is practically the key to running your business.
“Almost every small business depends on using computers effectively to succeed,” agrees Mike Andrews on Chron.com, “With the demands of operating your business, reaching new customers, payroll, invoicing and information control, your computer set-up needs to provide you with maximum efficiency right from the start.” There is, however, some unique ways to use your computer in order to maximize your company’s chances of growing its success.
Set up and regularly update your social media accounts. Although most people use their smartphones to access their social media accounts each day, the vast majority of those accounts are set up on PCs. Your personal computer allows you easy access to pertinent business information, photos and images to help set those accounts up. If you’re not yet on Twitter, Facebook, LinkedIn or Instagram, there’s no time to waste in getting them started!
“70% of business-to-consumer marketers have acquired customers through Facebook,” reports Brandi of Lyfe Marketing, “93% of Pinterest users use the platform to plan or make purchases, and over ⅓ of Instagram users have used Instagram to purchase a product online.”
Blogging is an excellent way to boost your online presence. You’ll notice that we practice what we preach. Your PC should regularly be used as a station for you to communicate your thoughts to your target audience in ways that will endear them to contact you directly. A company website without a blog section is missing out on a vast number of opportunities.
“A blog is essentially a publishing platform for your business,” explains Christine B. Whittemore on SimpleMarketingNow.com, “It allows you to speak directly to your prospective customers and educate them about what your business does. Note that I say ‘educate’ rather than ‘sell.’ Educating is far more powerful, more trustworthy and more relevant to website visitors than pure selling or even traditional marketing content.”
At Canadian POS, we proudly offer Converge (formerly VirtualMerchant) which is a complete hosted payment solution that turns any web-enabled PC into a cost-effective payment terminal. Using your PC, you can take payments – quickly and securely, anywhere, any time – without a major investment of money or effort.
Converge accepts a full range of payment types – from credit and debit cards to electronic cheques and gift cards. With this solution, you can process transactions face-to-face, through mail order or telephone order or via e-commerce.
Best of all, Converge is designed to accommodate organizations of any size in any business segment. The online account information and robust reporting gives your business the tools needed to manage your payment processing more efficiently and effectively.