How Your Business Can Make The Most Out Of Mother’s Day

Mother’s Day is just a little over a week away. And, as you’re very likely aware, people all over Canada will be spending money on their moms between now and then. Is your business ready to capitalize on this special occasion? As we’ve pointed out in numerous blogs before, there are special occasions worth celebrating all year round. And, as a result, it’s very profitable to offer your customers opportunities to buy gift cards so that your store can always be seen as a place to buy the perfect gifts.

But what else can you do to make the most out of Mother’s Day this year?

We’d suggest you make heavy usage of your social media accounts. Get on Facebook and Twitter and let all of your friends and followers know that your store is a great destination for Mother’s Day gifts. No matter what you sell, there’s a way to promote it to encourage shoppers to consider grabbing it for mom.

On Webs.com, Sarah Matista suggests that you utilize social media to run a contest. “Audiences on social media LOVE contests, giveaways, and sweepstakes,” she insists, “Mother’s Day lends itself to essay contests and photo contests very easily, but if you don’t have much time to put together and judge submissions, a simple sweepstakes is a great option. Keep it simple to participate in, make it easy to share with friends, and include a reward that is well worth your followers’ time and effort.”

What if you don’t sell gifts that are ideal for mothers?

If you own the type of business that isn’t generally considered a gift-shopping destination for women, you may want to consider partnering up with other businesses that are. Consider the fact that working with companies that are not your competitors is a great way to boost sales all year round. But when it comes to Mother’s Day, partnering up may be the perfect way to capitalize off of a high sales-generating time of year.

“Restaurant meals and spa days are hot Mother’s Day gift items,” Rieva Lesonsky reminds us on SmallBizTrends.com, “Partner with local spas and restaurants to cross-promote your business there. For example, you could offer shoppers a discount if they have a receipt from the restaurant next door, or have the spa give its patrons a coupon for your store when they arrive.”

How can you make shopping convenient for Mother’s Day shoppers?

Regardless of what you sell, you want to make it easy on your customers to buy from you. Especially since there are so many busy people out there, you’re bound to run into many a last minute shopper. That is, of course, if you enable last minute shoppers to get their hands on items quickly. As Matista points out, a lot of people do their Mother’s Day shopping last minute.

She suggests that you cater your online store to such shoppers. “If you have it in the budget to offer a discount for the holiday, think about re-allocating that resource. Instead, charge full-price for your items, but absorb the cost of 1-day or overnight shipping,” she recommends, “In those last days before a holiday, people have more money available than they do time…it’s a great opportunity to be there for them when they need you.”

What if you don’t sell gift cards or have an online store?

Canadian POS Corporation has got you covered! Not only do we provide Canadian merchants with the ability to sell gift cards in their stores, but we offer a secure e-commerce solution that allows them sell their products online! For more information, please don’t hesitate to call us at 1-877-748-2884 or email us at info@localhost.