2017 is right around the corner! And as we prepare to head into the holiday season, there are many Canadian business owners who have a specific item on their holiday gift wish lists: more customers in 2017. And while there are numerous ways that business owners can advertise their businesses in order to generate more interest in them, there is one thing that will definitely help to increase foot traffic in their stores: offering more payment options.
Are you sticking to the “cash only” way of doing things? Earlier this week, we blogged about the fact that business credit cards offer business owners various benefits. Therefore, it’s important for B2B companies to accept credit cards in order to elicit more business from their entrepreneur-filled customer base. However, it needs to be reiterated that the vast Canadians consumers enjoy using credit cards and debit cards to pay for their purchases.
If you remain “cash only”, you will only continue to lose business in 2017. Most people don’t walk around with cash on them anymore. They like being able to take out their credit cards and debit cards to make purchases – this defuses worry about having enough cash on their persons or losing their cash due to loss or theft. Offering payment options makes life easier for customers from all walks of life.
On Entrepreneur.com, Lisa Stevens practically insists that business owners add rethinking their payment options to their lists of New Year’s Resolutions. For merchants who already accept credit cards and debit cards, it may be wise to look into updating their systems. After all, there are always advancements in technology that can be taken advantage of.
“Accepting advanced technologies like credit and debit cards embedded with chips (EMV cards) is one important step to reduce the risk of fraud, strengthen security and accept more methods of payment,” writes Stevens, “Taking the latest payment options, including accepting mobile payments, can help increase sales for your business by providing your customers with greater convenience and more payment choices.”
What new technologies are available to you from Canadian POS Corporation? We offer the Verifone VX 820 as our fast and secure countertop payment solution. It is ideal if you are looking for an affordable and easy-to-use next-generation terminal that accepts all contactless, chip and magnetic stripe payments. The Verifone VX 820 supports a full range of payment types including credit cards, debit cards, EMV chip cards and gift cards.
We also offer the Verifone VX 680 which is all-in-one wireless solution that efficiently and securely processes transactions anywhere. The compact ergonomic design provides easy transport and a long-life battery ensures that you have enough power to get through any busy day. The Verifone VX 680 also supports the same full range of payment types and also has integrated contactless technology that extends the convenience of “tap and go” payments.
For more information about these payment options, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost. Happy holidays!