Cyber Monday is one week away! The annual online shopping event that sees slashed prices and therefore, a heavy increase in web traffic comes on Monday, November 26th. Cyber Monday is the online equivalent of Black Friday, which is the busiest shopping day of the year. To maximize the number of sales your company makes via its website, it’s necessary to prepare the site in order to look and function at its best.
How do you know if your online store is ready for Cyber Monday? Perhaps, you should answer a few questions.
How eye-catching are your product photos?
Remember that online shopping has, in many ways, taken over in-store browsing. It’s important for your site’s visitors to be able to get excellent looks at the products you have for sale. That means having numerous photos per product so that they can be gazed upon from multiple angles. The lighting must be excellent so that each image is vibrant. The better your product photos look, the more products you will sell.
“Do a quick review of all your product photos to make sure they are at their best for the holiday season,” advises Nicole Blanckenberg of Business2Community.com, If you’re running low on time, start with your top products first.”
Are you prioritizing your top sellers?
You know which of your products are in the highest demand. Be sure to make them easy to find. This requires you to optimize your products so that when shoppers visit your site, they can easily gain access to viewing your top ten most popular items.
As Fred Isaac points out on WebsiteBuilderExpert.com, “7 in 10 shoppers are uncertain what they’re going to buy, so it’s crucial you give your products every chance of standing out…If you took part in Black Friday and Cyber Monday last year, the first step is to analyze your sales data to see what went well. Use the information to make alterations to existing product layouts and product descriptions.”
Isaac goes on to point out the importance of adding phrases to your product descriptions that will promote urgency in your website’s visitors. Such phrases include “limited time only”, “only one left”, “in high demand” and “sold out soon”.
Do you have any broken links?
A website that appears to be outdated is going to have its visitors leave and not likely to return. Be sure that there are no old or broken links on your site so as to not turn people away. “Now is the perfect time to review your site and use tools such as dead link checker to make sure there aren’t any broken links,” says Blanckenberg, “It is also a good time to review and update your 404 pages that are strategically designed with holiday shoppers in mind.”
Ensuring the strength of your company’s online store is imperative in the days leading up to Cyber Monday. If you’re in need of a secure e-commerce solution, look no further than Canadian POS! Our secure e-commerce solution enables you to easily and securely accept and process all credit cards – Visa, MasterCard and American Express – from your website.
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