In our last blog, we pointed out a few easy ways for retailers to boost sales in their stores. However, in today’s blog, we’d like to highlight a simple, yet often-overlooked fact about making sales. They require customers. Yes – this is an obvious statement. But what’s not so obvious to far too many a business owner is that customers need to be put first. More specifically, catering to the needs and concerns of customers is the first step in getting them to visit your store in order to make purchases.
So what can you do to encourage customers to visit your store? Well, certainly you’ll have to give them something to be interested in. We’re not just talking about cool products and services. Arguably, all businesses offer those. We’re talking about that special something that separates your brand from all of its competitors. On CanadianEntrepreneurTraining.com, Samantha Garner insists that that involves marketing to “influencers”.
“Influencers are the top of the food chain in your industry,” she insists, “Maybe your influencers are celebrities or maybe they are bloggers. Either way, they have enormous social media following and hold incredible sway over the people who are your most likely buyers. If you can get an influencer to retweet a tweet, share a post or, even better, recommend your product, you will see more traffic and possibly more conversions than you could have possibly received had you marketed directly to the masses.”
How important is it to run seasonal campaigns? It’s vitally important for your business to continually do things to spark interest in its customer base. Simply relying on old customers to keep coming back without enticing them is a lazy business practice – to say the least. It’s wise, instead, to run in-store events, hold contests and launch campaigns that acknowledge the changing seasons. With spring set to start this week, this is a tip you may wish to implement right away!
“Stores should be designed to take advantage of seasonal rotations,” says Adrian Pynenburg on ConnectOasis.com, “To create an optimal shopping experience and to ensure customers have a reason to return, store managers should offer products that are relevant to the season and the time of year.” Among Pynenburg’s recommendations are to “focus on merchandise that is trending or novel in some way” and to “never underestimate the power of a visual story.”
How much of an impact do gift cards have on generating interest? Gift cards are huge! First and foremost, they automatically give off a professional, top-of-the-line representation of your brand. That’s because all of the big retailers offer gift cards for purchase to their customers. When you do the same, you place yourself in a higher category of retailer.
At Canadian POS Corporation, our experience has proven that when Canadian retailers begin selling gift cards, they not only increase interest in their brands, but they significantly boost their sales as well. Remember that gift cards are excellent recommendations for your business. Bought as gifts and passed on to loved ones, gift cards are customers’ ways of saying “try this store, it’s great!”
It’s also important to keep in mind that when you sell a gift card, you automatically earn a profit as no actual item has actually left your store. Furthermore, research shows that gift card recipients most often spend more than the face values of their cards. That means that with each gift card sale, you’re bound to earn extra money. And, with the number of unused gift cards out there, you’re also bound to earn money for nothing!