As you’re very well aware, the holiday shopping season is the busiest time of year for retailers all over Canada. The shopping malls are crowded and sales are higher than ever. But that doesn’t mean that extra foot traffic in stores is the only way that sales increase during this time of year. There is a growing number of Canadians who much prefer to shop from the comforts of their own homes.
Online shopping provides the type of convenience that shopping at brick and mortar stores simply cannot. People don’t even have to get out of bed to make purchases when they use the internet! With that said, not every business website is going to automatically enjoy an increase in sales. And that’s because many online shoppers are very fearful of fraud. The last thing an online shopper wants is to be ripped off.
Not receiving products or being overcharged on their credit cards are just two of the fears that many online shoppers have. It’s important, therefore, to design your company website in such a way that it eliminates fear and instead, promotes a sense of confidence in its visitors. Not only should your company website allow for shoppers to make purchases, but it should also encourage people to feel safe in doing so.
Make your address and phone number visible at all times. People want to know that your company website is actually attached to real people. That way, they can get in touch with a live human being in the event that they have questions or concerns. Making your company’s physical address and phone number visible on your site will give visitors the confidence that you run a legit operation.
According to Peep Laja on ConversionXL.com, you should “include it in the footer (a must), but depending on your site also in the header (especially if your business depends on incoming calls) and on the sidebar, in the microcopy.” He also recommends that your “Contact” link be in your navigation menu so that it is easy for all of your website’s visitors to contact you. It should always be the very last link, he advises.
Include testimonials. You know who customers really trust? Other customers. Include a page on your website that showcases real testimonials from customers who have made purchases from you. It plays a huge role in getting visitors to your website to trust that you have a reliable business. Naturally, this will encourage them to make purchases. You should even allow them to submit testimonials of their own.
“Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you offer great service and/or products,” recommends Ivana Katz on Web4Business.com, “Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don’t have any right now, get them! Simply email your customers and ask for their feedback on your business and service.”
Be sure to check back for our next blog as we will continue to list ways that you can make your customers confident in buying from your website. We also encourage you to contact Canadian POS Corporation so that you can be set up with the absolutely ideal e-commerce solution for your business. If you are not yet reaping the benefits of allowing customers to make purchases from your website, there is no better time than now to get started!
For more information, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.