The location of your place of business usually determines the type of customers who will support it. Naturally, the people who live closest to your brick-and-mortar store location are the most likely to become its most loyal customers. However, there is a way to vastly change both the size and the makeup of your customer base. Once you allow your customers to make purchases directly from your website, you effectively turn your business into a 24/7/365 operation.
No longer do you have to worry about traditional business hours limiting you from boosting your sales numbers or your reach of consumers across the globe. With the love for online shopping growing by the minute, you can pretty much bet that if your company website doubles as an online store, you’re giving yourself numerous opportunities to increase revenue.
It also opens those doors to consumers all across the world. As mentioned, your business likely enjoys support from individuals who don’t live far distances from its brick-and-mortar location. Turning your website into an online store enables you to sell products to a global audience.
“Your customers might be shopping in New Zealand while your American buyers might be sleeping, and that’s the joy of being open 24/7 – you serve everyone all the time,” says Dorit Sasson of HuffPost, “Your online customer service can work around the clock which can substantially increase your profitability especially at peak seasons.”
Websites that allow for direct purchases significantly increase the convenience factor when shopping. We live in a pretty on-the-go world. People with busy schedules and numerous responsibilities are finding less time to shop in the traditional sense. Carrying around their mobile devices, however, gives them opportunities to shop at their leisure without the inconvenience of having to take away from their important daily tasks.
As Ireland’s Aura Internet explains, the use of smartphones and tablets is only increasing. In addition, social media use continues to grow. The company suggests that business owners combine the two facts to find ways to promote their brands via social media apps that offer direct links to their company websites.
“People are browsing online while travelling on public transport, while waiting for children after activities and while watching television,” notes the Aura Internet site, “While browsing on Pinterest, they are clicking the images to access the website and purchase the product and yes, it has been proved that visitors to websites from Pinterest are spending more than visitors arriving from other social media platforms.”
At Canadian POS Corporation, we have a long history of helping Canadian business owners take advantage of the rising popularity of online shopping. We proudly offer a secure e-commerce solution that enables you to easily and securely accept and process all credit cards – Visa, MasterCard, Discover Network, American Express – from your website!