On behalf of the entire Canadian POS team, we hope you enjoy the forthcoming weekend! We’re well aware that, for the vast majority of us, the weekend will be spent indoors. The coronavirus pandemic continues to significantly impact our lives, causing us to self-isolate and practice social distancing. As a result, businesses all over Canada have had to shut their doors and utilize their websites to continue to process sales.
Naturally, now is the perfect time to improve your online store. With so many people staying at home, you have a greatly increased number of opportunities to generate web traffic. But, to do so – especially in these trying times – you have to make your online store more fun!
The design of your online shop needs to be very impressive right now. That includes having both an eye-catching look and an easy-to-navigate layout. Visual stimuli count for a lot. Because you have so much online competition, you’ll want your online shop to stand out so that it is remembered each time consumers consider where to go for the products you have available.
“It doesn’t matter if you have the best product possible in your niche and the best customer service on top of that—if your store’s web design is lousy, your online business presence is doomed,” explains social media marketer, Oksana on Sellbrite.com, “According to a Kissmetrics study, 93% of buyers consider visual appearance to be the most important factor when making a purchase.”
As if social media platforms like Instagram, Twitter and Facebook weren’t already incredibly popular, self-isolating has made them even more desirable. Bluntly put, it would make no sense to not utilize your social media accounts right now. By placing links to your online shop on Facebook, for example, you will make it so much easier for friends and followers to visit it.
According to Vantage’s Head of Marketing, Paige Gerber on BigCommerce.com, Facebook is “one of the best ways to drive new visitors to your store, convert them into paying customers and re-engage them to buy even more. According to Adweek, the average return on investment from Facebook Ads in ecommerce is 152%, and it’s the largest social media referrer for ecommerce orders. Not advertising on this channel is a major missed opportunity for online brands.”
It’s imperative that you provide excellent customer service. This has always been the case. But at a time like this, we could all use an extra laugh or two. What that means is your online shop should offer a live chat feature that enables your remote workers to provide both real-time assistance and friendly words of hope to online shoppers.
Don’t hesitate in asking customers how they’re doing amidst everything that is going on in the world right now. Real human connection has never been more appreciated than it is now. Be sure to have your support staff offer its expected excellent assistance while also adding some empathy to their interactions with customers.
Is your company website all set up with an alluring online store? If not, please don’t hesitate to contact Canadian POS to learn about our safe and secure e-commerce solution! Call us at 1-877-748-2884 or email us at email@example.com.