In case you haven’t noticed, it has become pretty easy to get your hands on a gift card representing your favourite business. And that’s because you don’t necessarily need to visit your favourite business in order to get that gift card. Many supermarkets, for example, contain gift card racks that allow shoppers to choose from a wide array of gift cards. Among the most popular seem to be restaurants and gas stations.
Evidently, offering your customers gift cards doesn’t just encourage shoppers to recommend your store to family and friends. It also offers you a completely new advertising source. Having your gift cards available in places other than your place of business makes it so that your brand image is spread to a much larger audience. This is especially true if your gift cards are available online. And, as of last month, Blackhawk Network (Canada) Ltd. has made that so.
What is Blackhawk Network? As described by Newswire.ca, the company “is a leading prepaid and payments global company, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products in a number of different retail, digital and incentive channels. Blackhawk\’s digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets.”
On July 27th, Newswire.ca announced that Blackhawk Network had launched GiftCardStore.ca – a website dedicated to the purchasing of “egifts”. With the launch of this new site, shoppers can purchase a variety of well-known branded egifts from a number of industries. Essentially, these egifts are digital gift cards, but BlackHawk Network reveals that it plans to offer physical gift cards for purchase in the near future.
Steve Dekker is the Managing Director of Blackhawk Canada. “We’re committed to providing shoppers with a superior experience when buying gift cards, and launching GiftCardStore.ca is a natural extension of that effort,” he is quoted as saying, “Egifting is on the rise because convenience and instant gratification are important to consumers, and Canadian shoppers will now have a convenient and thoughtful way of gifting that adds value to the shopping experience.”
What are the key features of the new website? Newswire.ca notes that the site is easily searchable and has a robust catalogue of egift options. Shoppers are given the option to browse the site by category, occasion or brand in order to find what they’re looking for. As well, GiftCardStore.ca offers delivery. Consumers can purchase their egifts and have them delivered to their recipients by email.
Personalized messaging for those gifts is also an available feature. “For those that choose to purchase an egift for family, friends, or other special people in their lives, personalized messaging is available to help attach more meaning and added thoughtfulness to the gift,” informs Newswire.ca. And, of course, the site provides shoppers with the convenience of shopping for gifts without having to leave their homes.
Have you made gift cards for your store available to your customers? If not, it’s certainly time to take advantage of the growing trend. Our gift cards are known for encouraging repeat business, attracting new customers and boosting sales all year long. For more information on how to start selling gift cards in your store, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.