Convenience. People love it. And when you provide your customers with the option of using their credit and debit cards to make payments at your place of business, you are providing them with a convenient way to pay for their purchases. Some business owners are skeptical about installing a point of sale terminal simply because they are worried about the rates.
At Canadian POS Corporation, we offer the most affordable rates in our industry. And we don’t skimp on quality either. We assure our clients that they are receiving top-notch machinery as well as incomparable customer service. But perhaps Canadian business owners should consider the other benefits of accepting Visa, MasterCard and Interac cards at their stores.
Many shoppers consider how convenient it is to shop at certain stores just as much as they think about the actual products and services they are paying for. It is widely known that many businesses lose out on sales because they do not provide their customers with the convenient option to pay with plastic. On CreditCards.com, Jeremy M. Simon highlights this fact.
“Credit cards offer enormous advantages over other methods of payment,” he writes, “Although the danger of overspending with a credit card and running up major interest charges exists, those cardholders who use their credit card wisely can experience major benefits. That goes for even those credit cards that do not offer cash back, frequent flier miles, or other rewards programs.”
They make life easy. Simon goes on to discuss just how convenient it is for customers to pull out their credit cards of choice in order to make payments. It means a whole lot less running to bank machines and tellers to withdraw cash. This is a practice that is not only outdated, but unnecessary in this day and age. You don’t want your company associated with practices that recall the “olden days”.
They offer rewards. Credit cards often offer their cardholders rewards for using them. So think about it. Each and every time you allow one of your customers to use a credit card to make a purchase, you are actually giving them more value for that purchase. In addition to paying you in a quick and easy manner, that customer is collecting points that inevitably lead to rewards, often having to do with travel.
They help budget expenses. Many credit card users choose to pay their bills in full. Of course, they are given the option of paying their bills over time. Either way, getting a monthly credit card bill helps for shoppers to manage their expenses. When they see what they are spending each and every month, it helps to put their spending habits into perspective.
Simon notes that some credit cards even categorize purchases to help consumers break down their spending into such categories as retail, dining, entertainment and travel. Customers are also given the option of checking their statements out online. Yet another convenient way to manage one’s budget, online credit card statements help to make lives easier.
We will continue to look at other ways that credit cards make your customers’ lives easier in our next blog. Be sure to check it out!