This year, Cyber Monday falls on November 27th. That means that you have just under three weeks to prepare your online store for the big day. And by “big day”, we mean the absolute biggest online shopping day of the year!
Along with Black Friday (which takes place November 24th), Cyber Monday is one of the most successful days for businesses all across North America. Preparing your company website for it is one of the most important things you can do at this time of year.
Make sure your website can handle the traffic.
On Intuit.com, Megan Sullivan reminds us of the all-important first step of making sure your website will be able to handle all of the extra visits that are expected on Cyber Monday. The last thing you want is for your company website to crash on a day when it has the potential to generate more sales than any other day of the year.
“Cyber Monday can bring many people to your site, and nothing will make them leave faster than slow load times,” writes Sullivan, “Check with your web host to determine what can be done to increase your site’s bandwidth to ensure there aren’t any slowdowns. It’s possible that the web host has already made plans to beef up its speed on Cyber Monday, so look for any recently received emails that might outline the steps they have taken.”
Ramp up your Cyber Monday advertising efforts – now!
There’s no time to waste. Go ahead and launch your Cyber Monday advertising campaign. Send emails, post blogs and print posters to be hung in-store to let all of your customers know that amazing deals await them on November 27th. On Business2Community.com, Amanda Clark writes that creating new content for your site is a great way to help promote your Cyber Monday deals.
“You’ll want to promote your Cyber Monday offerings with images, ads, blog posts, and more,” she advises, “and you don’t want to have to create all of that content at the very last minute. Start compiling some of it today.”
Make sure your website is mobile-friendly.
Don’t forget that there are shoppers all over Canada who will be using their smartphones and tablets to do their Cyber Monday shopping. Assuming that online shopping is a desktop-only activity is a big mistake. If it isn’t already, make sure that using your website on mobile devices is as easy as it can possibly be. This will give you more opportunities to make quick and easy sales.
“If you don’t have a mobile version of your e-commerce website, get one immediately,” insists Sullivan, “25 million shoppers did their Cyber Monday shopping via mobile in 2014. That is a gigantic number. Most website hosts, like Squarespace and WordPress, offer device-agnostic adaptations of your website so it can be viewed across multiple platforms. Even so, it’s still worth checking your site via a mobile device to ensure everything is where it should be.”