This year, Black Friday lands on Friday, November 24th. It’s a huge day of business for retailers all over the United States and Canada. And because Black Friday presents so many opportunities for retailers to significantly increase sales, it’s wise for them all to prepare for the big day. Naturally, advertising your company’s special deals is very important at this time of year.
What is the importance of advertising?
Sounds like a silly question, doesn’t it? With Black Friday coming up, you’ll certainly want your customer base to know about all of the special discounts that you’ll have available across your store. It’s a good idea to reach out to your customer base through your email lists as well as through flyers in your neighbouring areas.
Of course, you’ll want to make sure to stock up on the necessary inventory that will help you meet the demands of your customers. You do NOT want to run out of stock on Black Friday! When your customers come to you looking for what you have to sell and you don’t have it, they will quickly go to your competition – no question about it. It would be wise to get on the phone to your suppliers to see if they can offer rush shipments of some of your most popular items.
Remember that Black Friday is a day when people like to get in and out of stores quickly. Most won’t be interested in waiting to see whether or not you still have any of your products in stock. They’ll want to see products on the shelves, pick them up and head over to the cash registers. Keep in mind that your customers will likely have many other gifts to buy. This is generally the case throughout the holiday shopping season – but certainly the case on the often-hectic Black Friday.
What is the importance of staffing?
With all of those extra customers, you will need to make use of as many of your employees as possible. If you haven’t yet, be sure to ask all of your staff members if they are available to work on Black Friday – it will be worth it for everyone involved. You may even need to hire some temporary staff members in order to handle all of the extra customers who will be visiting your store.
It’s best you start hiring right away. “You’re going to need to train the staff before the shop has its busiest days and you don’t want the best temp staff to be hired by your competitors,” writes Guinevere Orvis on Shopify.com, “You may also need them to help with the pre-holiday inventory check.”
Of course, you’ll need money to pay your workers. You’ll also need money to purchase inventory and advertise your Black Friday sales. At Canadian POS Corporation, we can help you get the money you need! Our unique merchant cash advance program enables you to get your hands on the money you need to advertise, buy new inventory and pay your staff within 24 hours!
Let’s make this year’s Black Friday your best day of sales ever! For more information about our unique merchant cash advance program, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.