By now, it should go without saying that accepting credit cards is a very important part of doing business in 2014. If there are still cash-only businesses out there, they’re not bound to stay that way for long. The benefits to accepting plastic at your place of business are endless. For months, the Canadian POS Corporation Blog has listed these benefits, knowing that Canadian business owners will benefit from knowing them.
Among the many reasons to accept credit cards as methods of payment at your business is the fact that they allow you to sell your products and services online. It should be no secret that Canadian shoppers love to browse their interests via the internet long before they visit physical store locations to make their purchases. And these days, people go online to do a lot more than just browse.
Internet shopping is rapidly growing in popularity. And as you may have guessed, only merchants that accept credit cards can truly benefit from selling their products and services through their websites. It’s important to have your website set up with a shopping cart system so that you can take credit card payments without ever having to meet your customers face to face.
On TheSiteWizard.com, Christopher Heng explains that there are several reasons to not only accept credit cards, but to allow for your customers to use them to buy from your online store. There are a variety of customers out there. And not all of them will be able to make it into your place of business. He outlines two very important customer types that your online credit card accepting ways will attract.
Impulse buyers. “After reading your advertisements and hype on your site, buyers would be all fired up about your product,” writes Heng, “If they have a means of making a purchase immediately, you\’ve secured that sale.” In other words, it’s important to get them while they’re hot! If an interested buyer is unable to pay with a credit card, he or she may just quickly become uninterested.
Credit cards make online shopping easy. Once a customer is interested in a purchase, he or she simply needs to type in a credit card account number along with their address and other pertinent information that will ensure that the item is properly delivered. In 2014, shoppers expect this convenience to be available. Chances are your competitors have adopted this selling strategy. You should too.
International customers. Of course! Accepting credit cards online allows you to sell your goods to people who don’t even live in your country. What a way to add to your revenue stream. As Heng writes, “credit card payment is a tremendous convenience if your customers are overseas. It automatically takes care of the problems of currency differences as well as the time it takes for a cheque to travel to the vendor.”
As you can imagine, an inability to accept credit cards online will only guarantee that no international sales are made. Don’t be the last cash-only business out there. Begin accepting credit cards today. Contact Canadian POS Corporation at 1-877-748-2884 to get all set up with a POS terminal within three days. This will get you started towards accepting credit cards online and enjoying the benefits of being one of today’s leading brands!