For some business owners, it’s important to do any and everything to please their customers. But it can be argued that customer pleasing is an art. In 2018, pleasing customers entails a lot more than simply providing high-quality products and services. It involves building relationships.
How can you build relationships with customers?
Well, the first step comes by way of providing them with excellent in-store experiences. We’d argue that it’s most important to focus on the customers you already have versus the ones you don’t have yet. If you treat everyone who walks through the front doors of your store with energetic friendliness and great respect, you will likely encourage them to come back – even if they don’t buy anything from you during their first visits.
On Domo.com, Andrea Sparks insists that businesses must remain consistent in their approaches to providing positive customer experiences. Merchants must be focused on the ways they interact with members of their customer base both in-store and online.
“One of the biggest roadblocks to customer loyalty is inconsistent experiences,” she writes, “You may be able to build a beautiful, personalized experience in-store, but if your web and mobile experiences don’t follow suit, customer trust goes out the window. Give your customers the same beautiful, personal, and easy experience everywhere, and they’re more likely to become repeat customers.”
Don’t underestimate the power of the internet.
These days, it’s vitally important to have a strong online presence. That means more than simply designing a sleek and professional website for your business. It means offering regularly-updated content on that website and interacting with consumers through various social media platforms.
Keep in mind that the vast majority of today’s consumers go online to research brands, products and services before making their buying decisions. Quite often, shoppers are persuaded by the reviews left by other customers about the businesses they supported. It’s wise for you to respond to such reviews, answer questions and genuinely interact with people online in order to encourage support for your brand both at your brick and mortar locations and your online shop.
According to Catherine Clifford on Entrepreneur.com, far too many business owners are missing out on opportunities to grow their customer bases because they aren’t active online. She offers and infographic containing a number of statistics that speak to this fact. 61 percent of social media users feel that brands do not effectively communicate with them on social media, the infographic reveals.
Clifford’s infographic highlights just how important social media use is for businesses. “Approximately 70% of monthly active users in the U.S. and Canada are connected to a local business on Facebook,” it notes, adding that “88% of Twitter users follow at least one brand.”
Let\’s better the way you connect with your customers!
At Canadian POS Corporation, we’ve been helping Canadian business owners make real connections with their customers for years. Just one of the ways in which we’re able to do that is to equip our clients with secure e-commerce solutions. Doing so helps our clients to answer the requests of their customers who prefer to shop online. It’s a growing trend that won’t be slowing down any time soon!